Answering Your Phones "Live" in Your Tax Resolution Practice

April 5, 2017
|In Marketing Strategies, Practice Management, Productivity, Sales and Marketing, Success Strategies, Tax & Business Solutions Academy, Tax Resolution, Tax Resolution Business, Tax Resolution Marketing, Tax Resolution Training
|By Michael Rozbruch

I want to ask you a question today.

I know we're deep into tax season and you’re deep into work, but are you answering your phones live?

Yesterday I emailed one of our members and I received their “away message” reply back that basically said, "We're very, very busy right now, we will get back to you within 48 hours." Now that might be ok for your regular tax preparation clients, but it's not ok if you're spending money on marketing to tax resolution clients, because trust me, the person who's just called you, and was told to leave a voicemail message, or emailed you and received a response of, “We’ll get back to you in two days”, has gone onto the other names of tax resolution firms on their list.

It takes a prospective client a lot to pick up the phone in the first place. You want to remove any obstacle whatsoever that prevents someone from hanging up and not leaving a message. So it's important that:

  1. You answer your phones live, especially during normal business hours,
  2. You answer your phones live 24/7 and,
  3. Do not have an email reply that says you're too busy to respond—especially if it's a tax resolution client!

Click here to watch the video now:

You're spending (on your marketing) between $100 to $200 for the lead, to get the phone to ring or to get that person to email you, to contact you, so why in the world would you not want to take that call “live”? That's a hot lead. That's a hot prospect. They may be ready to “buy”.

A caller on the phone is 5 times more likely to retain you than somebody you're playing phone tag with or email tag with. I can't stress it enough that especially during this time of the year that you respond live to calls coming into your office. This is the time when taxes are top of mind with everyone but especially with taxpayers who haven't filed their taxes in a few years and/or owe the IRS money for back taxes.

So answer your phones live during normal business hours and even after normal business hours.

Click to watch my video ANSWER YOUR PHONE.

Until then—Get in the Business of Growing Your Business!