Michael Rozbruch
Sale Objections are a Good Thing!
Over the years, I have coached practitioners who excel in the technical work of tax resolution but face challenges when it comes to selling their services to prospects. They are afraid of running into an objection(s). They have a negative view of objections, but objections are not inherently bad.…
Is Tax Resolution Still Profitable?
One of the most frequent questions I get asked is, “Michael, is tax resolution profitable?” Let me answer that by telling you what's not profitable. What is not profitable is doing cheap tax returns and catering to the 1040 crowd or doing monthly accounting or payroll work – that's not profitable.…
The 80 Billion Dollar 2022 Inflation Reduction Act Fact vs. Fiction
As you probably know by now, Congress has authorized $80 billion for the IRS as part of the 2022 Inflation Reduction Act. $45.6 billion of the $80 billion is earmarked strictly for enforcement. The IRS is using most of this money to hire 87,000 new personnel, and to modernize their 1960’s era…
How To Figure Out Your Marketing Spend to Attract Tax Resolution Clients
A question I get asked all the time is, “Mike, how much should I spend on marketing to attract a new tax resolution client?” The rule of thumb is, if you are doing paid marketing such as direct mail Google ads or radio, 15% - 20% of gross sales should be earmarked for your marketing budget. For…
Lessons from a Million Dollar Racehorse!
If you own your own business today a lot of people depend on you. Your family, your team members, your clients, your vendors, etc. You must view yourself as the million-dollar racehorse. Think about it, if you owned a racehorse that every time he ran, he’d win a million-dollar purse, wouldn’t you…
Can You Believe What the IRS Commissioner Said?
The IRS released their 2022 list of the “Dirty Dozen” a few weeks ago, and there’s one thing that IRS Commissioner Charles Rettig said that upset me. He said, “No one can get a better deal for taxpayers than they can usually get for themselves by working directly with the IRS to resolve their tax…
Recession? What Recession?
In the tax resolution world bad is good and good is bad. What I mean by that is, the worse off your client’s financial situation is, the better deal they’ll get with the IRS. If he/she has a lot of money left over at the end of the month, and/or significant equity in assets, the worse deal they’ll…
How to Successfully Negotiate with the IRS
If you want to be successful in the tax resolution business, you need to be a successful negotiator. I personally represented 2,000 individuals and small businesses spanning a 16-year period and I was a vigorous advocate for my clients. What skills does a successful negotiator need? This is common…
What Prospects Want from You Before They Say “Yes”
There are two kinds of sales, transactional and relational. A transactional sale means you HAVE TO make the sale. You’re needy and desperate for the sale. In a relational sale people want to be understood before they do business with you. There is a misconception that if you can just make your…
Ten Magic Words
When I started in the tax resolution business and had my initial consultations with clients, I’d have meaningful conversations but no signed engagement letter and no deposit check. I soon realized I was leaving something very important out of my conversations during my “close”. I learned there are…
What’s Your Plan “B” if Your Client’s Offer in Compromise Case is no Longer Feasible?
It can be exciting when a prospect comes in for an initial consultation and they are the perfect candidate for an Offer in Compromise (OIC). They hire you for exactly that to prepare, submit and negotiate an OIC. Many months go by between when you take on a new client and when it’s time to submit…
Do You Make This Mistake in Your Initial Consultations?
Tax Resolution cases, due to IRS’s workload, can take up to 12 months or longer to resolve. A lot of things can change regarding the taxpayer’s financial situation during this time versus when you first saw the client. Recently I had a coaching call with one of my Platinum Mastermind Members. He…
The One Thing To Do For a Great Day!
With everything going on in the world today, it’s easy to feel down. We recently experienced two years of a global pandemic. Now inflation is skyrocketing. There is a horrific war raging in Ukraine. Even though there are many things that are out of your control, there is one thing that you can…
How to Respond to “You’re Just Too Expensive”
When it comes to closing the sale, you’ll encounter many types of objections. One of the most common is “You’re too expensive”. This is a completely different objection than, “I don’t have the money.” When a prospect raises the “you are too expensive objection’, they don't want to be taken…
When Should You Hire Your Next Employee
Let’s face it, every business owner struggles with staffing issues. The most common struggle is where to find that right person for the job. You’d be surprised to know the answer to this question. Surprisingly, the best time to hire somebody is when you can least afford it, because if you're a…