Michael Rozbruch

The Big, Ugly IRS Disconnect

Every month, I share a tip, strategy, or information that is helpful for those in the tax resolution industry. But this month, I had to share my opinion of how I see it with regard to what’s going on at the IRS and dealing with them. It amazes me how large the disconnect is between what the top IRS…


IRS Warns Taxpayers and Tax Pros to Watch Out for Emerging Scams

The Internal Revenue Service regularly reminds taxpayers to stay alert against scams during the tax filing season and throughout the year. Identity thieves use news events, including tragedies, to try to trick taxpayers. But it’s not only taxpayers who need to stay on alert; tax professionals also…


Meet Your Customers Where THEY Are

WHY YOU MIGHT NEED TO RETHINK YOUR MARKETING FOR HIGHER ENGAGEMENT A couple of times a year, we relaunch two of our core products by doing a webinar or four-hour masterclass. We’ve been doing these relaunches for the last eight years, and each time, we’ll do a big marketing push via our social…


Did You Know The IRS Is Using Chatbots

The IRS recently announced they are going to expand their use of chatbot technology to help quickly answer basic questions for people receiving notices about possibly underreporting their taxes. The new chatbot feature will assist taxpayers who receive notices CP2000, CP2501, and CP3219A. These…


The IRS Update

As you know by now, Congress authorized $80 billion for the IRS as part of the 2022 Inflation Reduction Act. Of that $80 billion, $45.6 billion is earmarked strictly for compliance and enforcement. The IRS is using most of this money to hire 87,000 new personnel and to modernize their 1960s-era…


Investing in Yourself

One habit that many successful individuals have in common is that they invest in themselves. Investing in yourself is one of the best things you can do for your professional AND personal growth. By improving your skills, knowledge, and expertise, you position yourself for success so that you can…


When to Hire and When to Fire

This month, I want to talk to you about two critical processes in a tax resolution (or any) business: hiring and firing. The success of a company is highly dependent on the quality of its employees. It’s essential to have a hiring and firing process that is efficient and effective. I see many…


3 Biggest Tips for Converting Prospects into Resolution Clients

When it comes to selling your services, it’s easy to fall into the trap of trying to close a sale as quickly as possible and thinking that high-pressure tactics will make the prospect want to “buy” from you.  But this high-pressure approach can often backfire because it puts the prospect in a…


How to Respond to Sales Objections

Most tax resolution specialists hate sales objections. They get nervous, freeze up, and feel like they’re going to lose the sale. I’m here to say that running into an objection from a prospect you’re trying to close is not a bad thing at all! Prospects must justify the buying decision to themselves…


How much should I spend on marketing to attract a new tax resolution client

A question I get asked all the time is, “Mike, how much should I spend on marketing to attract a new tax resolution client?” The rule of thumb is that if you are doing paid marketing, such as direct mail, Google ads, or radio, 15%–20% of gross sales should be earmarked for your marketing budget.…


Sale Objections are a Good Thing!

Over the years, I have coached practitioners who excel in the technical work of tax resolution but face challenges when it comes to selling their services to prospects.  They are afraid of running into an objection(s). They have a negative view of objections, but objections are not inherently bad.…


Is Tax Resolution Still Profitable?

One of the most frequent questions I get asked is, “Michael, is tax resolution profitable?” Let me answer that by telling you what's not profitable. What is not profitable is doing cheap tax returns and catering to the 1040 crowd or doing monthly accounting or payroll work – that's not profitable.…


The 80 Billion Dollar 2022 Inflation Reduction Act Fact vs. Fiction

As you probably know by now, Congress has authorized $80 billion for the IRS as part of the 2022 Inflation Reduction Act. $45.6 billion of the $80 billion is earmarked strictly for enforcement. The IRS is using most of this money to hire 87,000 new personnel, and to modernize their 1960’s era…


How To Figure Out Your Marketing Spend to Attract Tax Resolution Clients

A question I get asked all the time is, “Mike, how much should I spend on marketing to attract a new tax resolution client?”  The rule of thumb is, if you are doing paid marketing such as direct mail Google ads or radio, 15% - 20% of gross sales should be earmarked for your marketing budget. For…