This call is an open question and answer format. You are welcome to call in to eaves drop on other practitioners getting the answers they need to grow their businesses. Or, you can call in with your own questions.
Over the last several months, I have helped CPAs, Attorneys and Enrolled Agents expand their businesses to new markets, create marketing plans for them or get their business started for the first time. In this Q/A call format, I am able to provide detailed answers to ensure members have everything they need to succeed. This is your time, dedicated to helping you make money within the IRS Representation niche fast. Don’t worry about asking a stupid question; this call is designed to help you get your business started, or expand, and make money within the tax resolution industry.
Even if you don’t have a question to ask, listening to other member questions is a valuable source of new strategies and tactics to use within your practice.
Call details were emailed to members. I’ll talk to you soon. Mark your calendars and if you are not an academy member yet, learn how to join here: http://tinyurl.com/rozstrategies
I wanted to make sure to remind you about a recent live training that I did which I consider to be the best training I’ve ever done! People went crazy over the “never before seen” secrets I shared. The training was a complete “behind the curtain” look at how to command more money in your tax practice. I am offering an encore presentation of that entire event for a limited time. To register for this complimentary training click on the link now! http://bit.ly/palooza15
In this training you’re going to find out how my top academy members are making over $60,000 in just 2.5 months’ time and why I’m the guy that turns ordinary practitioners into tax resolution rock stars!
This Tax Resolution Webinar reveals cutting edge information that will take you to the next level, even if you’ve been at this for a while and you’re stuck, or feel like you don’t know where to start, or you’re brand new.
This free training is for CPAs, Attorneys, EAs and other tax professionals who are frustrated that your average fee for tax return preparation is $300. I’ll show you how to add a $500,000 tax resolution practice within 12 months filling it with 3-10 new clients adding $15,000, $25,000 even $50,000 and more being deposited in your bank account every month!
You’ll learn how to tap into a ready-made market of 12 million prospects across America who are desperate for your help.
You’ll learn the exact strategies that I used to generate over $20 million in sales (while complying with regulatory and circular 230 restrictions on advertising).
Learn the secrets to increasing your hourly billing rates to more than 100% while getting paid in full from every client, before their case settles!
Learn what and how to charge your clients for an offer in compromise, a properly structured installment agreement, a currently not collectible case status and your penalty abatement cases.
Learn the one marketing secret that doubled my income literally overnight, with little to
zero out-of-pocket costs (you can ethically “steal” this for your own practice).
Register now for the powerful capabilities that can give you the courage and the confidence to use IRS Representation as a cash producing tool in your life. Join us for this free encore training event! http://bit.ly/palooza15
Owner of S&S Drywall, Stephen Gregory Nagy thought he was being quite inventive when he came up with his scheme to not only cheat the IRS but also his employees back in 2010. After the IRS assessed his company, they determined that Nagy owed more than $480,000 in unpaid federal employment taxes, penalties, and interests, Nagy came up with a plan that he would hire several undocumented workers and pay them a small portion of the prevailing wage. He also demanded that those same workers pay him a large portion of cash in return—which went unreported.
From there the business owner forced his employees (via intimidation and threats) to file for unemployment benefits—even though they continued to work for him. He gave them cash to make up for the difference in salary, which was not reported—nor were the federal income taxes, social security, or Medicare taxes paid. In essence, the State of Oregon paid part of the employees’ salaries.
In order to hide the cash, Nagy created shell companies in his sister’s name—transferring business and personal assets. Considering the fact that Nagy was already known by the IRS, it’s mind boggling how he thought he wouldn’t get caught! Of course, he did, in September of 2014, when he was sentenced to 19 months in a federal prison and ordered to pay more than $480,000 in restitution.
His former employees now have no social security benefits or Medicare. Read more in my February eNewsletter and be sure to subscribe to receive “IRS Terror Tale of the Month” tales and tax resolution business and marketing tips!
Did you know that your practice may have hundreds of top-end salespeople that are waiting at your fingertips to be employed for no cost at all? As strange as that may sound, it’s true. There are countless individuals out there who are waiting to promote you and your firm’s services – for FREE. Who are these eager men and women of sales? They’re your clients.
Referrals are the easiest and most effective way to expand your business and your client-base. You can put all the money you want into TV or print ads, but the honest truth is that a potential customer or client is going to be far more motivated to try a new product or service after a friend has told them about it. This grassroots type of marketing can help to spread the word about your business like wildfire. But the next question becomes, “How do I get more clients to refer my business to their friends?” The answer is “photo-proof.”
Photo-proofing is simply taking a photo of your client after you’ve worked your magic or when they’ve had their IRS case settled by you. An example would be having their picture taken with their IRS audit, OIC or installment agreement “acceptance letter” and hung on a “wall of fame.”
By displaying a client’s photo or name on the wall of your business, you’re creating a special bond with that person. Not only does this bond create an opportunity to sell to them again at some point, it lets others who see the picture know what kind of service they’re getting and helps to create trust.
Another value in this tactic is that clients with their name or photo displayed inside a business are far more likely to bring their friends or family to that establishment to show off their family. So regardless of the product or service you’re selling, make sure to use this phenomenal (and inexpensive) marketing technique to increase your client referrals.
Marketing is either sucking money out of your bank account or putting money in. There is no middle road. Invest, don’t spend.
I built one of the most successful tax resolution companies because I operated with this philosophy: I was a marketing company that provided professional tax resolution services.
NOTE: Marketing was #1 and was always the #1 focus of my day, every day.
CPAs, EAs and attorneys who want to get in the business of growing their tax resolution businesses need to understand how to be effective marketers. Too many practioners think they are doing “marketing” but don’t even know what marketing truly means.
There are four rules to tax resolution marketing:
1 – Get ’em
2 – Wow ’em
3 – Help ’em
4 – Keep ’em
Members of my tax resolution business academy learn the in’s and out’s of effective marketing, as well as business operations and tax resolution tips to build their businesses.
These days, digital marketing is one of the most effective ways to put money into your business. My academy members now have monthly access to someone who knows tax resolution marketing better than most marketing professionals – Lorrie Thomas Ross of Web Marketing Therapy, Inc. She has worked with me since 2006 and is now one our academy educators. Members learn from me and other experts I hand pick to teach – the value members receive is tremendous!