On Friday, December 18th, the Tax Extender Bill was passed by the Senate and President Obama signed it. The bill, officially called the “Protecting Americans from Tax Hikes Act of 2015” (the PATH Act), extended over 50 tax breaks that were due to expire at the end of this month. For a summary of the bill and it’s key provisions, click here.
Speaking of tax breaks, my friend and colleague, Eva Rosenberg (aka”TaxMama“), who is an expert in avoiding trouble with the IRS, will be releasing her latest book called “Deduct Everything: Save Money with Hundreds of Legal Tax Breaks, Credits, Write-Offs, and Loopholes” (preorder your copy on Amazon today).
This is a comprehensive guide to legal deductions, loopholes, and tax-reducing strategies available to individual tax filers.
Eva was even able to include the latest relevant tax changes so you will have the most up-to-date strategies at your fingertips when you file!
On Tuesday, December 22nd at 10am Pacific Time/1pm Eastern Time, I will be hosting a special tele-coaching call for all Insider’s Circle Members. This call is an open question and answer format and the objective of the call is to help practitioners grow their practices, avoid obstacles, and get questions answered.
You are welcome to call in to eavesdrop on other practitioners getting the answers they need to grow their businesses. Or, you can call in with your own questions. Don’t worry about asking a stupid question; this call is designed to help you get your business started, or expand, and make money within the tax resolution industry.
Over the last several months I have helped CPAs, Attorneys and Enrolled Agents expand their businesses to new markets, create marketing plans for them or get their business started for the first time. This tele-coaching call enables me to provide detailed answers to ensure members have everything they need to succeed.
Even if you don’t have a question to ask, listening to other member questions is a valuable source of new strategies and tactics to use within your practice.
This tele-coaching group call is exclusively for members of the Insider’s Circle. If you aren’t a member yet, we have open registration – join today and you can access this Q/A coaching session and all the other great member benefits (click the link above to see all the member benefits)!
Don’t miss this opportunity! The call will be on Tuesday, December 22nd at 10am PST.
If you are building your tax resolution business and wondering why the clients aren’t flooding in the door, it may be time to review your marketing strategy.
Here are five common – and costly – mistakes that I have seen tax resolution practitioners make.
Lack of Accountability
Not tracking your marketing or ads can have a devastating effect on your profits. You wouldn’t throw money out the window so why wouldn’t you want to know, to the nickel, how well your ads are performing. You must track how many leads a particular ad generates and how many of those leads become clients. This information is critical as it will direct you where to invest, or not to invest, your marketing dollars.
Relying on One Marketing Strategy
The number “1” is the loneliest number in business. Relying on just one media source that generates the majority of your prospects can destroy your business literally overnight. Take for example Google – without warning Google changed all their search algorithms on their paid search platform and sent people who were consistently showing up in top positions nowhere to be found. A healthy thriving practice will have multiple marketing strategies underway at the same time. Don’t be caught scrambling to replace your one and only source of leads because it’s not “if”, but “when” your only marketing strategy stops working.
Lack of Systems
This single handedly could destroy your practice. The reason why systems are so vital is because it takes the guesswork out of what you should be doing. There is little room for error because what is to be done has already been decided. You probably already have a system in place for how to handle initial phone inquiries and the client intake, but do you have systems for getting referrals, collecting reviews/testimonials, social media sharing and lead follow-up?
Not Capturing Leads From Your Website
Your website is your digital business card and brochure. This is the first place most, if not all, your prospects go to “check you out”. If you don’t have a lead capture mechanism in place to capture names and email addresses how can you nurture and follow-up with them? A typical tax resolution practice will derive at least 30%-35% of their leads from online media. Can you afford to leave that kind of money on the table?
Marketing for Clients/Cases Only
When you market for cases or clients you only get people who think they have a case. When you market your information and knowledge you cast a much wider net of prospects thereby lowering your overall marketing costs. Your informational content, properly distributed, answers questions for people have who are in deep tax trouble with the IRS. Think about all the different reasons why your prospect might even be thinking about hiring you – and create content that answers this. This way, you are creating many more “doors” that a potential client can enter through.
Do you want more of my proven tax resolution marketing and sales strategies? Join my Coaching Membership: Insider’s Circle Group to get on the fast track to growing your tax resolution practice and making more money.
I look forward to helping you!
It’s December (and counting down to 2016)! Roslyn and I can’t believe how fast the year has gone. That could just be a testament to how much time we’ve spent out on the road these past months. This season, we’ve been to at least six different events — some I presented at, others were more for educational purposes. At each event we attend, we have the opportunity to meet some of our clients and Tax and Business Solutions Academy members in person, and it’s incredible every time.
While much of my communication with clients and members is conducted online, I firmly believe that honest, person-to-person relationships are the hallmark of any good business strategy. Don’t misunderstand me — I’m not one to diminish the value of online communication, but meeting a client in person makes for a special bond that online communication can’t achieve alone.
So as I reflect on the connections I’ve made face-to-face, I want to ask you: Are you making meaningful connections with your own clients? What are you doing to strengthen those relationships? And do you hold an open house, send out your newsletter, or otherwise engage with your clients?
At the end of the day, your client or prospect is hiring you. They want to like you and know you, and trust you to handle their IRS tax problems. It’s up to you to find new, more personal ways to reinforce those vital relationships.
For example: When Roslyn and I meet our clients and members, we always ask them in person for their feedback on our tax resolution marketing strategies. We ask them what works best and what needs improvement, because we want to be the best possible resource for our clients and members.
Part of being a great resource means providing opportunities for improvement through events like the Tax Resolution Marketing and Technology Extravaganza — January 6-8 in Orlando, Florida. Sometimes we talk with clients who, for whatever reason, don’t take advantage of these events. And each time, I tell them that it is events like these that can spur incredible change in the way they do business, and the relationships built alone are worth far more than the registration price.
For Roslyn and me, reinforcing relationships in 2016 is about bringing to light all the great things we have planned for you. There are big things ahead that are all designed to make your life easier, like more collaborative, Done-With-You marketing strategies, and an online event in the third week of May (mark your calendars!). Our main focus is the ease of it all, and we’re very excited to share everything with you.
Meanwhile, outside of the office, we’re getting ready to have a group of our close friends over for New Year’s Eve. We’ve been celebrating with this group for many years now. Sometimes we all go out for a nice dinner, and sometimes we gather at one of our houses. We decided to go low-key like we did once before, and will be having a potluck and pajama party. This way we can celebrate, and then go straight to bed! Of course, I’ll share a good cigar with close friends to welcome 2016 the right way.
Wishing you a happy holiday season and a successful 2016!
We are CRAZY busy getting ready for the Tax Resolution Marketing and Technology Extravaganza taking place January 6th-8th in Orlando.
At this event you’ll discover how to create a flood of new clients…how to create a cash flow surge…how to magnetically attract prospects who are pre-determined to view you as an expert and trusted advisor AND retain you… Plus Much, Much More!
All I can say is WOW… these 3 days coming up are going to literally F-L-Y by with everything we’ve got planned for you!
If you still haven’t reserved your seat for the conference, the question that’s gotta be asked is WHY?
I can think of only three possible reasons:
- Things are going gangbusters in your business already, and you don’t feel like you need any additional help attracting more clients. If that’s the case, FANTASTIC – but recognize that market share and marketing strategies that are working today can change on a dime – you wouldn’t be the first small business walloped out of existence by the big national players and others who undercut you into oblivion. Positioning your business as something vital, different, and distinctly compelling is exactly the right thing to do in both good times and bad. And how to make that happen consistently, reliably, and regardless of what’s happening in the “greater economy” is exactly what we’re going to reveal.
- You think that because this 3-day event is priced so low, it’s going to be one long pitch and there won’t be any real content. The reality is no matter HOW great the training (and these three days are going to be PACKED with INCREDIBLY valuable strategies that you can use MONDAY MORNING when you get back), it would be totally irresponsible on our part to NOT offer you additional resources to help you put them to use as quickly as possible. So yes, over the course of the seminar we’ll give you several chances to move ahead and request those resources. However, make no mistake, even though this training is priced low, this is real meat, real MASSIVE value, from start to finish.
- You’re super busy and there’s tax season right around the corner and you can’t take the time out for this. Okay, on this I’ll be blunt – if your practice is consuming your life to such a degree that taking a few days out before tax season even begins to focus on the CRITICAL matter of attracting the PERFECT clients through your doors, then you need to be putting these strategies into effect NOW and without delay! What Larry Lawler and I, and the great lineup of speakers, are going to reveal to you are truly your keys to the FREEDOM you desire and deserve to achieve from your practice.
Why take the chance that by missing this, you’ll regret that decision for a long time to come?
We guarantee you’ll find this event both eye-opening, incredibly valuable, and just a lot of fun as well.
As a matter of fact, at any time during that first day, you don’t think this event will help you grow and thrive in tax problem resolution, then ask us to authorize your refund of the registration fee. You can leave, head home or to Disney and not be out one penny for the seminar. You will receive a 100% refund within 7 days of the seminar, no questions or conditions.
This event is for practitioners who are intent on growing and thriving in tax problem resolution. Being aware of all the opportunities, and mistakes not to make, is a must to accomplish those goals.
See you there!