Monthly Archives: May 2016

Register Now: Five Secrets to a Million Dollar Tax Resolution Practice

Screen Shot 2016-05-24 at 11.57.31 AMCPAs, Attorneys and Enrolled Agents! Join me on Thursday, June 16th from 10am -2pm PT (1pm – 5pm ET) for my ONE-TIME totally interactive live webcast: Five Secrets to a Million Dollar Tax Resolution Practice teaching proven marketing success strategies.

If you haven’t signed up for my NEW Tax Resolution Domination Livecast yet, sign up now! Spots are filling up fast!

During this FREE training I’ll show you:
✔THE solution that ends your New Client and Cashflow Worries PERMANENTLY!
✔My secret pricing formula that increases your hourly billing rates by more 100%!
✔How to “Close” 80% or More of the Prospects You Meet or Speak With While Getting PAID IN ADVANCE!
✔How to became the ONLY Local Choice for Clients with IRS Tax Problems in your area!!

You want and need a steady stream of clients facing IRS tax problems calling your offices, knocking on your door, and emailing you for help – each and every day. The free Five Secrets to a Million Dollar Tax Resolution Practice totally interactive live webcast will teach proven strategies that get leads flowing in and how to turn those leads into quality clients. My team and I are dedicated to sharing knowledge and experience with practitioners and teaching you how to be successful in the tax resolution niche.

To register for the June 16th event, visit www.rozstrategies.com/livecast-register.
michael rozbruch tax and business solutions academy

Take a Hint from Amazon’s Customer Obsession

Michael Rozbruch Shares Amazon's Customer ObsessionAmazon is the world’s top online retailer, and their CEO, Jeff Bezos, gives a ton of credit to his company’s incredible dedication to customer service.

“If there’s one reason we have done better than our peers in the Internet space over the last six years,” says Bezos, “it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word-of-mouth is so very, very powerful.”

Amazon cares so much about customer loyalty and trust that you might even call them a little obsessed. And they wouldn’t argue with you! In fact, the first item on Amazon’s official list of leadership principles is “Customer Obsession.”

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs, and we work backward.”

The trust of a customer is not just highly valued at their company, it’s their No. 1 concern. Amazon even trains each of its managers in the call center environment, to create a more solid understanding of customer concerns by listening and putting themselves in customers’ shoes. If it were up to Bezos, however, customers would never need to call customer support. “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”

Bezos decided his company would be aware of and concerned about its competition, but would never obsess over it. Instead, they’d pay closer attention to their customers, try to better understand their patterns, and even anticipate their needs — which is why Amazon is working on a feature where order histories would help to predict a customer’s next purchase and ship that item to a nearby warehouse before the customer even clicks “purchase.” The service would mean Amazon customers would receive targeted items with much less waiting time. Now that’s innovative service!

In the company’s infancy, Bezos would bring an empty chair to meetings to represent the customer. He wanted to keep the customer top of mind for every single decision that was made.

Any successful business owner must first think about
who they’re really doing business for.

If you ask yourself this question and the answer is not definitively “for the customer,” it’s time to rethink your strategy.

Living With Passion is Well Worth the Effort

As Roslyn and I have been busy speaking, holding events, and attending conferences, we haven’t had a real chance to take a vacation. While we try to make time for fun wherever we go, the fun is usually preceded by business. So this month, we thought we’d go against routine and make more time for fun.

After our recent mastermind meeting with Dan Kennedy, we met up with our friend and songwriter Kenny Nolan, who’s known for writing a multitude of popular songs, like Frankie
Valli’s “My Eyes Adored You” and Patti Labelle’s “Lady Marmalade.” (As a side note: Kenny is also one of the friends who joins us for our pajama New Year’s parties.) If you know me, you know my first response to fun is “No, we have to go back to the office and keep working.” Luckily, I have a wife who says otherwise. So when Kenny invited us to see Frankie Valli perform, I had to say yes.

We’re proud of our friend for his success in writing so many songs, so we were excited to join Kenny and his wife, Debi, and our group of friends and hear Frankie Valli sing live. And Valli put on an amazing show! Not only is he touring at 81 years old, but he performed for two hours straight — the same songs and with the same energy he had years ago. Talk about passion!
And he’s not the only one. Spending time with Kenny, I could see he has the same passion for songwriting. It’s a characteristic that makes Roslyn and I proud to be his friends, and his passion inspired us.

With Roslyn, our daughter and her boyfriend in Napa, CA.

With Roslyn, our daughter and her boyfriend in Napa, CA.

So on our next work trip, Roslyn and I were committed to making more time for fun and our own passions. Following a week-long High Performance CoachingTM certification program in Santa Clara, California, we took a long weekend to visit our daughter and her boyfriend and tour Napa Valley wineries. In three days, we toured at least four wineries and did a lot of wine tasting. I drank grape juice. Plus, choosing not to rush home after our conference was nice.

If you take away one thing from this, it’s that making an effort to relax and recharge is well worth it. Knowing so many CPAs, EAs, and tax attorneys, I can only hope they all found a way to have fun and exercise their outside-of-work passions after a long tax season. The passion an artist has for his craft is the same passion we have in our work. As practitioners, we want to be the best at what we do

This month, whether you choose to stay in the office or not, make the effort to add more fun to your life. Think back to the last time you took a vacation or did something that made you forget about the work left at the office. Remember how great that felt, and I think you’ll find that adding fun will, in turn, make you a more passionate, more successful practitioner.

Until next time,

michael rozbruch tax and business solutions academy