Monthly Archives: July 2016

Roslyn’s Food for Thought – How Do You Make Decisions?

This guest article is by Roslyn Rozbruch –  my wife of 31 years! and business partner at Tax and Business Solutions Academy.

decisionsWe are all faced with challenges in life. We all come to crossroads and wonder which way to go. Recently our younger daughter Erica, who is in a PhD program for clinical psychology, was faced with the decision of where she wanted to do her clinical hours for next year. It’s a big process, but the short version of it is students choose up to 10 facilities that include clinics and hospitals to fulfill hours; then they rank their choices in order, from one to 10, and the facilities do the same.

The competition is fierce. Erica knew she wanted this particular hospital to be her first choice for the experience and opportunity she would have, but she was hesitant to rank it first for a variety of reasons. She felt she didn’t have enough experience; she was a third-year student, and only fourth-year students were accepted into this program; it was a long drive — an hour normally, plus traffic each way; there was the price of gas and toll bridges, etc.

Anyone who knows me or has been reading my column knows I have a different way of looking at things. I look at the big picture. So when Erica asked me how she should rank her choices, I said “You already know what you want your first choice to be. Don’t let the drive, the price of a toll, or your feeling of not having enough experience keep you from ranking what you know is your first choice.”

decisions2So many times I see people who, when standing at a crossroads, choose the so-called “safe choice” instead of following their instincts or passion. They are afraid to make a mistake. Don’t get me wrong, I’m not a big risk-taker by nature. I weigh my choices carefully. I put a
lot of thought into each decision I make, but I also don’t let fear of failure be my guide. Instead, I use my gut and intuition.

Even when I make the right choice, there are mistakes along the way. Life’s not perfect; it’s messy like they say in the paper towel commercial. For me, I know I want to follow my intuition and take that chance when I think it’s worth it, more than passing it by. I don’t want to look back and say, “Gee, I wish I would have done that.”

What about you? Have you given thought to how you make your decisions when you are at a crossroads and have to choose one path? Do you let doubt be your guide in your decision-making, or do you stick to your intuition? Were you more adventurous earlier on in your life, and are you more cautious now? Or is it the other way around? Even being more aware of the power you have within yourself can make a big difference.

As for Erica, in case you were wondering, she did let go of her doubt and fear and chose the hospital as her first choice. And guess what? They chose her as their first choice too.

“Roz Strategies has Changed my Professional Life”

I received this letter via email this week – this CPA’s success story is too good to keep to myself. I am so humbled and honored to do what I do and SO PROUD of my members who apply my practices. The real magic happens when you apply the strategies!
Michael, thanks again to you and everyone at Roz Strategies!

“Michael, I wanted to send you this note to let you know how appreciative I am of your coaching program and your entire team. Roz Strategies has changed my professional life. I’ll never forget the day I sat at my computer in November and was watching your webinar broadcast with the sole intent of cramming in some year-end CPE. At the time, I knew nothing about tax resolution and had absolutely no intent of getting into the business. At the time, I was a struggling solo practitioner with very little money, a 1-year-old, and a pregnant wife at home. Despite this, immediately after your webinar ended, I made undoubtedly the best investment of my career by purchasing your Tax Resolution Success System and enrolling in your coaching program.

Screen Shot 2016-07-14 at 3.20.30 PMSince enrolling in your coaching program, every aspect of my business has changed for the better. I was skeptical at first, but can say with resounding confidence that everything you have recommended has made me money (and I’ve tested some others you didn’t recommend and those were all losers). For other skeptical practitioners out there, take it from me, the system works. Within 5 months of sending out referral letters and newsletters, I successfully landed appointments with the following potential clients:

  • Attorney who owed the IRS $90,000
  • Former Financial Advisor who owed the IRS $240,000
  • Business Owner who owed $138,000 with 3 years of unfiled returns
  • Small Business that owed the IRS $78,000 in unpaid payroll taxes
  • Retired CPA who lost an audit in 2001, stopped filing returns, owes $89,000 and has 13 years of unfiled returns
  • Travel Agent who owes the IRS $450,000!
    And numerous others…

Not all of these folks became clients because I am still mastering your ‘high ticket sales strategy’. Nonetheless, without putting your system into action, I would never have had the chance to even meet with these types of clients. Within five months, I can already feel the momentum building towards being “the guy” for tax resolution in my local market. I just hope that nobody else from my local market reads this testimonial and has deeper pockets and decides to compete against me!

Michael, thanks again to you and everyone at Roz Strategies! I am so satisfied with every aspect of your program that I would do about anything to keep it out of my competitors hands. For those practitioners not in my local market, do your families a favor and enroll in this program and get in the tax resolution business. It’s the best professional decision I have ever made.”

– Toph Sheldon, CPA for the Self-Employed®

Toph, THANK YOU for sharing your experience with me and my team! Congratulations on all the hard work you have done! 

You can read more success stories on our website!

Get in the Business of Growing Your Business!
michael rozbruch tax and business solutions academy

Marketing & Sales Boot Camp for IRS Problem Solvers

Attention IRS Problem Solvers!
Join us for our our First-Ever:

Marketing and Sales Confidence-Building Fast-Action Boot Camp
Thursday and Friday, August 25-26, 2016
at the Omni La Mansion Del Rio Hotel Riverwalk
in San Antonio, Texas

This is not your typical conference sell-a-thon!

Screen Shot 2016-07-13 at 6.11.31 PMThis is a fast-action, jump-start program designed to help new and experienced tax resolution practitioners implement marketing AND convert leads into clients.

Me (Michael Rozbruch) and my Tax and Business Solutions Academy team will share with you a step-by-step tactical program that teaches you which strategies to implement first (and second and third!) and HOW TO CLOSE the sale!

We will focus on sales techniques never-before taught in the Tax Resolution industry and strategies that work, so you’ll have more certainty and success in your business.

By the end of our in-depth event, you’ll feel more confident in your marketing and get more prospects to retain your services and pay your fees UP FRONT!

Tickets to the first-ever Marketing and Sales Confidence-Building Boot Camp are:

  • $149 for Insider’s Circle Members plus their guests (just $97 per person)!
  • $249 for non-members until July 31st (after that it goes up to $497).

We want our members to have every opportunity to attend this event and discover some secrets and strategies for success!

For more information, visit the event website or call 888-670-0303 or email us.

See you in San Antonio,

michael rozbruch tax and business solutions academy

Keep From Repeating These Business Mistakes

Business Mistakes to Avoid by Michael RozbruchAs an entrepreneur that has been in the tax resolution industry for almost 20 years, I have had my share of business mistakes and victories. I often say that history is written by the winners, but it rarely forgets the mistakes of the losers. Here are a few of the biggest mistakes in business and how you can avoid your own loss going down in history.

Stake Your Claim
In 1858, Edwin Drake reinvented the oil industry. He discovered that drilling tools could be lowered into the earth through cast iron pipes, stabilizing the hole. Drake successfully struck oil in August, 1858. Unfortunately, Drake never patented his design. He spent the next 20 years living in poverty, while others used his design to build their fortunes. Decades later, the state
of Pennsylvania finally recognized his contribution to its booming oil industry, awarding Drake an annuity of $1,500, which amounts to $38,000 in 2016.

Lesson: Protecting your intellectual property is important in any field. Using copyrights or trademarks can help keep your brand unique and prevent others from benefitting from your hard work.

Consider the Possibilities
In 1977, 20th Century Fox hired a director named George Lucas with plans for an epic space adventure called “Star Wars.” In negotiations, Lucas asked for complete merchandising rights in exchange for a $20,000 pay cut in his check. Fox jumped at the deal. “Star Wars: A New Hope” brought in over $786 million, with inflation, but the merchandising alone earned Lucas $3 billion. The “Star Wars” franchise has made over $6 billion at the box office, while combined merchandise sales total $24 billion worldwide.

Lesson: It is likely most things will not go as planned. Successful entrepreneurs must consider epic failures and massive successes before assuming they’ve made the best deal.

Don’t Be Afraid of Change
In 1999, Excite was the most popular and widely used search engine on the web. Excite CEO George Bell was presented with an offer to buy a new search engine and its technology for $750,000 — from a company called Google. Bell turned them down. A few years later, Excite’s stock plummeted. Meanwhile, Google is now worth over $180 billion today.

Lesson: Nothing is forever. Technology evolves, as does the tastes and preferences of your customers. Being able to change with the times is key to long lasting success.

A Life, A Business and A Love I Never Imagined

michael_roslyn_rozbruchLast month, when Roslyn and I celebrated our 31st wedding anniversary, we chose an Italian restaurant at random to go out to dinner together and celebrate. When we arrived, we were shocked to realize that this was the same restaurant we’d gone to on our very first date.

As we were taken to our table, we realized that not much inside had changed in 33 years. We sat down to dinner, and couldn’t help reminiscing a little. When we’d went on our first date in 1983, the restaurant had been French, and I, in my desperation to impress Roslyn, tried to be fancy and ordered the same thing she ordered — quiche. A book had come out called “Real Men Don’t Eat Quiche,” and it was about as trendy as quinoa and kale are today — except, as it turned out, I had no idea what quiche was. I ended up with a slice of a lumpy, eggy pie that I couldn’t identify and spent the rest of the night starved.

Of course, Roslyn thought the whole thing was hilarious. She was too busy playing hard to get to try to impress me, so she spent the night with a stomach full of food and laughs, while I tried to talk over the sound of my rumbling stomach. We talked a lot about that night as we celebrated 31 years of marriage, and what struck us most was that if someone had come along and stood next to our table and told us that 33 years later we’d be married, best friends, confidants, and business partners, we’d have told them they were nuts!

But it’s the truth. Without that beautiful girl who was sitting across the table from me that night, none of this would be possible. I wouldn’t have the beautiful life I do, and I wouldn’t get to work with such great people, helping them grow their practices and change lives.

We also celebrated another big milestone last month: It was our two-year anniversary since we’ve launched our business. I’ve also been thinking a lot about the coincidence in that. If someone had told me when we opened up shop that we’d have so many of the incredible members we have today — some who have stuck with us from the very first day — I’d have hoped they were right, but I’m not sure I’d have believed them. Just like I wouldn’t have this amazing life without Roslyn, I wouldn’t be where I am without you, my great members.

I didn’t imagine when we started out that every person to become a part of our business family would become so important. Roslyn and I love the emails, calls, and messages we get full of your successes and growth. I know how lucky I am to work with such an elite group of people who’ve made the commitment to invest in their own success. I want every person who has bought our products to have the successes that they do. I want them to have access to the monthly training webinars, the monthly Q&A calls, the Millionaire Smarts productivity calls, and the monthly done-for-you newsletter to send to referral sources, clients and prospects, and all the discounts to live events that come with membership.

For example, we’re putting on a huge Marketing and Sales Confidence Building Event in San Antonio in August and offering a big discount to members. We think this is going to be an incredible event — it is really going to be fun. We’ve created a way for people to really interact and engage in a workshop environment and be a part of it to learn the material in a way lots of other live events don’t make room for. People who attend will get a playbook, so they can write down their strategies as they go and learn ways to implement these strategies in their own practice when they get back to the office.

We’ll also be role playing how to conduct the initial client consultation and how to close a sale. The training manual is great, but being in a live event and able to ask the tough questions can’t be beat. There’s so much that you can learn and then be able to go back to your office with more confidence.

I’ve realized, absolutely, that if someone had told me 33 years ago that I’d have the opportunities I do, to put on amazing events and live casts like we did last month in Chicago, to help people grow their businesses, and to be doing exactly what we want, I’d never have believed them. I’d have coughed up my quiche right out on the table in shock. But looking back, I wouldn’t have it any other way.

michael rozbruch tax and business solutions academy