There are dozens of marketing strategies at your disposal, are press releases part of your marketing mix? Click here to watch my video about press releases now:
Here’s what you should put in a press release:
Mention any awards you’ve received in the recent past, even going back six months or a year. You should mention any pro bono work that you’re doing. Maybe you’re doing free tax returns for returning Vets, or maybe you’re going to have an open house at your firm. Or maybe you’ve had a recent speaking gig in front of realtors or other professional groups. This is a powerful strategy to put in a press release as it can garner future speaking engagements. Speaking is a wonderful way to get high quality referrals. These are the types of things you want to put in a press releases. After it’s written up, send it out to the media, to newspapers, to magazines, etc. It’s especially important to send your Press Releases out to local media which includes radio stations and TV stations. Check out www.usnpl.com to see where to send yours!
When your press release gets published and distributed it gets the word out and positions you, and sets up your “ACE” status, which stands for Authority, Credibility and Expert status.
When people see you in print, when they see your name or your firm’s name in print you’re automatically viewed as a celebrity which increases your value, your perceived value by taxpayers. It reduces price resistance, it reduces sales resistance. So make sure that you utilize press releases as a part of your marketing arsenal. It’s a very important tool in your toolkit. We’ll see you on the next video.
Until then—Get in the Business of Growing Your Business!
Watch my video “Utilize Press Release” here.