Want to know the 3 most important winning ingredients for a successful direct response marketing campaign?
Dan Kennedy, also known as the Millionaire Maker, and one of the top gurus in the direct response marketing world says, “Direct response marketing is designed to provoke an immediate response from a client through clear calls to action in order to generate a response.”
Here is a recap of the three winning ingredients for a successful direct response marketing campaign.
There will always be an offer. In the tax resolution world an irresistible offer may be a free strategy session also known as a free consultation. Or it may be a free transcript analysis. That’s an irresistible offer especially when the transcript analysis carries with it a $1,500 fee that they’ll get it for free if they respond now.
There will always be a reason to respond now. Have an expiration date on your irresistible offer to get potential clients to pick up the phone, to call you now, or to fill out the form on the website to get a consultation with you.
There will be a clear call to action. A call to action is telling the viewer, the listener, the reader exactly what you want them to do. Without clear instructions, you have confused potential clients. They don’t know what to do.
Having relevant offers that gets your prospect to respond now and tells them exactly what you want them to do will increase your leads, and ultimately your case flow.
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