Monthly Archives: November 2017

Rockin’ in Rhode Island: My Meeting With a Rock Star

A few months ago, I attended my nephew’s wedding in Rhode Island, and one morning my brother and I were outside our hotel when we noticed that the man who walked out and stood next to me looked like Alice Cooper. As he waited for his car, my brother and I just looked at each other, sharing twin expressions of shock.

Sure enough, it really was the legendary rock star. I know it might be hard to believe, but back in the day, I was a huge rock ‘n’ roll fan. In 1972, I spent hours standing in a field in New Jersey to see Pink Floyd and the Doobie Brothers, among many other rock concerts. Of course, we couldn’t pass up the opportunity to say hello to Alice Cooper. He shared that he had performed a concert in New York the night before with Deep Purple and The Edgar Winter Band and was just about to head out for his solo tour in Europe.

For a rock star who made a name for himself after the chicken incident in 1969, Alice Cooper is a hell of a nice guy. For anyone who isn’t familiar with the chicken incident, let me explain. Back in 1969 Alice Cooper and his band were performing at the Toronto Rock & Roll Revival, a 12-hour music festival with a huge lineup of rock bands. When Alice Cooper was onstage performing, he noticed a chicken next to him, and thinking it could fly because it had feathers, he threw it out into the audience, where, sadly, it was torn apart. And in the world of no PR is bad PR, it made the band get noticed in a big way. Here’s another part of the story of that infamous night that only few know: Before Alice even got onstage, he negotiated a strategic move with the promoters. At the time John Lennon had just split from the Beatles and performing at the Toronto music festival would be his first appearance on his own. Alice Cooper turned down a 30 percent take on the revenue split, opting instead for $1 if they would put him at the prime-time slot in between John Lennon and The Doors. Now that’s what I call a smart business move.

I enjoyed talking with Alice, as we discussed music, the various places he’d been, and the shows I’ve seen over the years. At one point, I mentioned my 1968 Oldsmobile 4-4-2, and I was shocked to learn Alice Cooper is a car guy, too (he has many more cars than I do!). Before the conversation was over, he even introduced us to his wife, Sheryl Goddard. You’d expect a rock star in his late 60s to be with a woman half his age, but those two have been together since they were married in 1976.

When it came time to work on our latest newsletter, I knew, without a doubt, that this is the story I would be telling. How could I not? And, this also happens to be a great example of the kind of stories you should share in your own newsletter.

Insider’s Circle members receive a done-for-you newsletter from us to send to your clients, referral sources, and leads. The idea is to make it as easy as possible to send out your newsletter, but don’t think every part of that newsletter is set in stone. If you have an interesting personal story you want to share, by all means, use it in place of the done-for-you cover!

Personal covers are incredibly effective, especially if you have a story that will resonate with your readers. Let’s say you’re a CPA who specializes in the construction industry, and you happen to meet the head guy of the association at a conference. If you chat with him, get a picture, and put that story on your newsletter cover, it’s sure to interest your readers who work in construction and will likely know who that guy is. Stories like this make you human, and that’s important, because people don’t want to do business with companies; they want to do business with other people. What’s more, when you are able to associate yourself with a celebrity, it adds to your credibility as the expert and gives your business a boost.

It was fun talking with Alice, and learning that not only is he a good entertainer, but also good at business, and that made me like him even more!
michael rozbruch tax and business solutions academy

Happy Thanksgiving and Thank You from Michael Rozbruch

I know I’ve posted a ton of blog posts during the last several weeks regarding my master class on How to Implement Your Very Own Audit Protection Plan. As a “Thank You” I’ve attached a complimentary link to one of my most popular trainings on the house!

Michael Rozbruch Thank You Tax Training

This training, on the video below, is comprised of several Tax Resolution management strategies including How to Answer Your Phones when potential clients call you, How to schedule These Appointments and How to Make Sure these prospects show up to your office or on the phone!

This training is from a sold-out a 2-day live event we did in Nashville this past August. It’s an informative and educational hour and ten minute excerpt from that event.

Michael Rozbruch Free Tax Training Video

Please enjoy this complimentary training at your leisure!

Happy Thanksgiving to you and your family and Thank you,

michael rozbruch tax and business solutions academy
-Michael

 

The Power of Intuition

This guest post is by my business partner and wonderful wife, Roslyn Rozbruch. 

The Power of Intuition
The first time I remember using my intuition I was 5 years old. A friend who was the same age encouraged me to go into the apartment complex community dryer. I was told it would be “like a ride” to spin around. I may have been young, but something deep inside me said, “Don’t go in.” Luckily for me, I listened to my gut instinct and ran out of the laundry room instead.

Roslyn's Food for Thought: The Power of IntuitionThe Oxford Dictionary defines intuition as “the ability to understand something immediately, without the need for conscious reasoning.” Simply put, intuition is knowing without knowing. I’m a highly intuitive person, and I use intuition as a guide for making decisions in my life in the same way that I use logic. Intuition is like a muscle: The more you use it, the stronger it gets. The reason intuition plays a big role in my decision-making is because it has, for the most part, always been right. That’s a pretty bold statement, but it’s true. When I get an instinctive feeling about something, I share it with Michael like it is a fact. But I also add as a disclaimer, “I don’t know all of the facts, or I might be wrong, but when was the last time I was wrong about an instinct?” Remember, I’ve been consistently using this muscle since at least the age of 5 — my arm muscles should be this toned!

And to be clear, an instinctive feeling is different than something I wish to be true. Sometimes, a thought will just pop into my mind that is either a solution to a problem, an idea for my business, or something I need to do in my life. Other times, it’s something I feel within myself. Besides using it for saving my life (on more than that one dryer incident), I’ve used intuition for big decisions. One example is the three times Michael and I’ve bought and sold our homes. Three times, we bought low and sold high, and the decision was made in a short window of time — all from a strong hunch I had.

While most artistic people use intuition in their creative process, many successful business people do, too. It played a big role in Steve Jobs’ life, and one of his many quotes on the subject is, “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Here’s the thing: We all have intuition. Some people choose not to use theirs. Instead, they turn it off like a faucet or pull it down like a window shade and ignore it. Those people only rely on logic for making their decisions. Then, there is a group of people who hear their instinctive messages but don’t act on them. Those individuals might want to act on their intuition, but they are afraid to. They are afraid that they might be wrong and the consequences won’t be worth the risk.

Here’s my question for you: What kind of person are you? Do you use your instincts on a regular basis? Have you turned it off or are you afraid to use your instincts even though you want to? It’s something to think about, because if you do decide to tune in to yourself and listen to those flash or instinctive messages, you might be surprised to learn how right they are and how much ‘Knowing without Knowing’ is already inside you.

– Roslyn Rozbruch

Online Tax Training This Thursday – Reserve Your Spot

I’m assuming you didn’t start your tax practice because you love numbers and you think the IRS is all that.

You started your practice because you wanted to make more money.

Imagine how great you would feel if you could make more money this tax season than you did last year?

Would you like to take home an extra $25,000 – $50,000 of passive income without adding a single new client?

Would you clear your schedule to see how to increase your income per return by $80 to $130 or MORE without raising your fees a single penny?

Would you like a practice that grows constantly and consistently without relying on you to do the heavy lifting?

Hopefully the answer to these questions is “Yes!” and that’s why you need to clear your schedule so that you can be on this one-time only, live training that’s taking place on THURSDAY, November 9th from 2PM to 4PM Eastern where I’ll reveal:

The ONE Proven & Simple Strategy That Adds Tens of Thousands to Your Bottom Line Without Having to Add Even One New Client or Spend a Penny on Advertising! 

We’re talking $80 – $130 more per tax return WITHOUT raising your fees… more money with no extra work… no “sales” process involved… more personal and professional freedom… the stunning secrets of having the practice you’ve always dreamed about.

RESERVE YOUR SPOT HERE

During this live training I will reveal… 

  • The secret to annual passive income in your accounting/tax practice so you can stop the vicious cycle of trading dollars for hours.
  • How to add tens of thousands of dollars to your bottom line, WITHOUT selling or spending a penny on advertising or marketing. 
  • How to get 85% – 96% of your existing tax prep clients enrolled in your very own Audit Protection Plan without having to stress or worry about increasing your tax preparation fees.

This is a one-time only, free, live event where I will not only give you the exact strategies you need to increase your recurring revenue by $25,000 – $50,000 and grow your practice without spending any extra time or money… but I’ll also be answering your questions live.

Don’t make the same mistake that so many are making that’s costing them their practice, and quite frankly, the life they really deserve.

All you need to do is click the link above for the full details and we’ll look forward to seeing you there.

michael rozbruch tax and business solutions academy

Master Class Online for Tax Professionals

Do you ever feel like you’re on the hamster wheel, constantly trading precious hours for dollars and not seeing the monetary results you want? Stop skipping your personal life and pouring yourself into grisly overtime and endlessly long hours!

On this Thursday, November 9th starting at 11AM (PST), 2PM (EST) I’m going to share a better way to make more money in your business without adding any extra work or even new clients.

Click here to Register

Taking a different path has allowed thousands of other CPAs to add tens of thousands of extra dollars in their business without the stress or cost of adding more clients.

Fellow CPA, Mike Franskoviak, was in a similar boat. He needed to scale his revenue without scaling his marketing budget. In just a few short weeks, he saw incredible results. Here’s what he had to say,

“We prepare about 500 returns a year. We had 455 clients take the Audit Protection Plan out of the 500 we showed it to! That’s a 91% “take-rate.” In total, we will generate an extra $36,000 this year alone from implementing your Audit Protection Plan System!!”
Mike Franskoviak, CPA 

During this live training, you’ll discover exactly how Mike was able to make an additional $36,000 this year alone using just this one simple strategy and how you can do it, too.

To discover how to add thousands of dollars of recurring revenue for work you’re already doing, click to save your spot now.

 

 

 

 

 

 

Look forward to seeing you Thursday!

michael rozbruch tax and business solutions academy

P.S. Spots are first come, first serve so be sure to reserve your seat by clicking the link above.

P.S.S. Join us for this is free a one-of-a-kind, totally interactive LIVE Master Class training where you’ll be able to get your questions answered.  IT’S GOING TO BE INCREDIBLE!!!

Tax Professionals: Add Tens of Thousands to Your Bottom Line

Would you like to take home an extra $25,000 – $50,000 of passive income without adding a single new client?

Would you clear your schedule to see how to increase your income per return by $80 to $130 or MORE without raising your fees a single penny?

Would you like a practice that grows constantly and consistently without relying on you to do the heavy lifting?

Hopefully the answer to these questions is “Yes!” and that’s why you need to clear your schedule so that you can be on this one-time only, live training, Thursday, November 9th at 11AM PACIFIC / 2PM EASTERN, where I’ll reveal:

The ONE Proven & Simple Strategy That Adds Tens of Thousands to Your Bottom Line Without Having to Add Even One New Client or Spend a Penny on Advertising! 

We’re talking $80 – $130 more per return… without raising fees…more money with no extra work… no “sales” process… more personal and professional freedom… the stunning secrets of having the practice you’ve always dreamed about.

On this live training, I will reveal…

  • The secret to annual passive income in your accounting/tax practice so you can stop the vicious cycle of trading dollars for hours.
  • How to add tens of thousands of dollars to your bottom line, WITHOUT selling or spending a penny on advertising or marketing. 
  • How to get your clients gladly paying you more, for work you’re now doing for FREE. 

Click here to reserve your free spot 

This is a one-time only, free, live event where I will not only give you the exact strategies you need to increase your recurring revenue by $25,000 – $50,000 and grow your practice without spending any extra time or money… but I’ll also be answering your questions live.

Opportunities like this don’t come along often. 

Simply click the link above for full details and I’ll look forward to seeing you there!

michael rozbruch tax and business solutions academy

PS. Bottom line: You do NOT want to miss out on this LIVE training taking place in just a few days. Internet bandwidth is limited, however, so click here to save your spot now to make sure you don’t miss out.

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