Monthly Archives: December 2018

How to “Sell” the Transcript Analysis

John:  I have a sales question for you.  So you know I’m pretty good at closing deals but I’m very slow because I give the prospect a lot of free information before I sign them up because I just don’t get for myself, and I think my problem is I keep comparing consumers to how I would be the consumer which is wrong because there’s very different kinds of consumers and prospects.  But I don’t get how I can get someone to buy transcript analysis when we don’t even know potentially what their problem is.  So I have this fear on this side of my head where I’m selling them something that maybe they don’t really need because maybe they don’t really have a problem.  But on the other hand I feel like if we get some people to sign up for transcript analysis then they’re more invested, so then it’s easier to get them to sign on for other services that they might actually need.  But my question is should we try to sell transcript analysis upfront more often because right now I’m just providing it for free and then only trying to get them to do a deal once we see what their problem is.

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