Category Archives: Marketing Strategies

Are You Ready for Winter?

I’m not talking about the rain, snow or temperature. I’m talking about the economic winter that’s already here. Here’s the truth—the markets, both the real estate and stock markets, topped out about six to eight months ago. All leading indicators now are on a significant downward trend.

Believe it or not, tax season is the best time of the year to market for tax resolution clients. I predict there will be more people with IRS tax problems in the market this year than in the previous 3-4 seasons. Why?

Watch this week’s video to find out the 3 specific reasons why this tax season has the potential to be your best season ever.

Offering Tax Resolution Services is one the best hedges against a recession. My most profitable years followed the great recession of 2008.

Now is the time, to get in on the ground floor and start offering these services so you can reap the benefits of what’s going to happen in 2019 and beyond.

The Power of Letting Go

In Michael’s cover story, he talks about the Genius Conference we attended. I can also say it was an amazing experience. Not only was it great to see people we know, it was nice to meet new people. One day at lunch, I was talking to someone attending the conference for the first time. He was in his 30s and shared that he lived in the Midwest and is a house flipper. He said he purchased, fixed up, and sold around 40 houses every year for the last few years, and he really enjoyed it. After talking with him a little longer, I learned it wasn’t his day job but instead his side job that he wished would turn into a full-time career. He told me the profit margin wasn’t that much for flipping houses in the area he lived, and he hadn’t felt comfortable enough to quit his day job.

“You can never really walk into another room until you let go of the door you are holding on to.”

I found what he said interesting in the sense that what he talked about first was his passion, only to realize he wasn’t 100 percent committed to it. I told him, “You can never really walk into another room until you let go of the door you are holding on to.” He responded by saying that he never thought of it that way. I took it one step further and said, “Literally, if you were holding onto a door and opened another door, and you liked what you saw in the room, the only way to really know what’s going on is to let go of the doorknob and fully walk into the next room.”

I hear his kind of thinking a lot from others, whether it’s a friend, a client, or a casual acquaintance — someone wanting to pursue something particular in their life but giving a host of reasons why it can’t be done. For me, once I’ve made a commitment to do something, I don’t look at the obstacles. Instead I think, “What do I need to do to make this happen?”

Of course, there’s no guarantee that all will be perfect once you’ve made that commitment or walked in the next room. Following your passion, whatever it is, will come with challenges and obstacles. Sometimes, the act of following a passion leads you to something else you would have never thought of pursuing but couldn’t unless you took that first action step. In the case of the man I had lunch with, it seemed that the fear of letting go of that weekly paycheck was his biggest obstacle of all.

Here is my question to you: What is the one thing in the back of your mind that you’ve wanted to pursue but haven’t because you’re holding on to a doorknob for security? Instead of thinking of the obstacles keeping you from following your dream, think of ways to make it happen. It’s a new year, which always brings the promise of new beginnings. No time like the present to pursue a vision or dream that’s been on your mind. And I don’t mean just career related; this pertains to all areas of your life. I hope you find all kinds of ways to open new doors in 2019, and happy New Year’s!

Are You a Giver or a Taker?

Personal Development Breakthroughs at Genius Network

Recently, Roslyn and I had the pleasure of attending the Genius Network annual event. We’ve been part of this group for a little over two years, and it was really awesome to meet up with many of the people we’ve met since joining. In addition to seeing the cool people we know, we learned a lot about business strategy, personal development, and just how to be better humans all around. Plus, Alice Cooper was there, and we had the opportunity to hang out with him and his wife, Sheryl, at a small private dinner. Continue reading

Marketing: New Emerging Industries for Tax Resolution

When it comes to marketing, I always say, “One is a lonely number, and you need more than one marketing strategy to attract prospects.” Let me take that one step further and say that you also need different groups of people or industries to market to. Continue reading

A Moral Obligation

Why Are Artists and Tax Pros Afraid to Sell Themselves?

Earlier this fall, Roslyn and I attended a smooth jazz concert with a few of our friends. Roslyn is a big jazz fan, and I’m starting to get there, too. The show we caught, Dave Koz & Friends’ Summer Horns Tour, was part of an outdoor concert series, and the artists were incredible. Dave Koz was playing with other big talent, like Richard Elliot, Gerald Albright, and Rick Braun. It was fabulous — two hours of great jazz music that spanned from Duke Ellington to Kool & The Gang.

We all had a good time, but after intermission something strange happened. Before they started playing again, one of the musicians said, “By the way, we have CDs for sale for $10.” It wasn’t the fact that they were selling merchandise that was strange. I was taken aback by how apologetic he sounded — almost like he felt bad for even mentioning the fact that they were selling CDs at a concert!

Continue reading

Is the Tax Resolution Market Saturated?

Do you think the tax resolution market is too saturated?
I get this question all the time.  Instead of the myth, let’s look at the facts.

The Real Facts:

There are only 3,500 to 4,000 firms nationwide that are doing tax resolution today in any meaningful way. But only 200 of those firms do tax resolution as their number one source of revenue.  So, the majority, over 90% of firms view tax resolution as just “something they do” if one of their clients’ needs help. In other words, they don’t invest a lot in marketing this service. They have traditional practices with very little emphasis on IRS Representation.

However, there are 14 million taxpayers in the IRS’s collection division right now that have an IRS tax debt large enough to warrant professional representation.  19 million people owe the IRS $391 billion dollars right now.  There has never been a time that more taxpayers are in trouble with the IRS than right now!

If you want to learn more Facts vs. Myths regarding getting into tax resolution, watch the video above.