Category Archives: Marketing Strategies

How To Turn Your Website Into A Client Generating Machine By Adding This ONE Thing

Your website is your digital salesperson.

If you use it properly, it can help you generate many clients.

Most folks are missing one key element on their website that is keeping them from getting clients to contact and retain them.

We’ve invited, expert marketer and educator, Dave Dee to speak at The 4th Annual Tax Resolution Success Summit to teach you what this ONE thing is and how to incorporate it on your website.

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How to DOUBLE referrals in 12 months or less

Referrals are one of the least expensive forms of marketing.

The clients you get from referrals are already pre-qualified, pre-sold and much less resistant to fees.

That’s why we’ve invited Shaun Buck to come teach how to DOUBLE your referrals in 12 months or less at The 4th Annual Tax Resolution Success Summit in Dallas!

Shaun is going to show you how to use newsletters as an easy and cost-effective tool to not only stay in touch with clients, but also get referrals from others.

As the owner of The Newsletter Pro, he knows A LOT on the subject.

Shaun Buck Success Summit

Since 2011, he’s rapidly grown his company into the nation’s largest custom newsletter company, mailing millions of newsletters annually.

The Newsletter Pro has been publishing and mailing The Roz Report Newsletter to subscribers since we launched our company in June 2014. They print and mail many of our member’s “Tax Resolution Times” newsletters as well.

Still not sold on newsletters?

Here’s what one of our members, Mark Klecka, has to say about them.

“The biggest takeaway I got from attending my first Success Summit was to do a newsletter. Now, every time I get a business card, I put them on the mailing list. I’ve had requests from a CPA and also from real estate agents and insurance agents for additional copies of the newsletter to put in their office because people liked it and wanted to take it with them. And, I’ve gotten many referrals from that newsletter.”

Sound like too much work for you?

Not only will Shaun show you How to Double Your Referrals with a Newsletter, but he’ll also show you how they can print and mail your newsletter for you.

Click Here to grab your tickets today!

See you in Dallas,

Michael Rozbruch (aka The Roz Man)

How the acceleration of accounting softwares are killing the industry

Early bird tickets to The 4th Annual Tax Resolution Success Summit in Dallas are still available until June 15th.

Get the full details here and save $100 on your ticket today.

Today, I want to talk a bit about the history of accounting and about the future of it as well.

Accounting is one of the oldest professions recorded in history.

It’s been around since Mesopotamian times, when our ancestors needed to keep track of grain.

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Biggest Business Challenge

Do you know what the biggest business challenge is?

The biggest business challenge today is overwhelm. And you know what happens when there’s too much overwhelm? You start making bad decisions. And you know what happens when you start making bad decisions? It affects your confidence.

One of the biggest breakthroughs that I saw practitioners make in 2018 is to regain their confidence. And how did they regain their confidence? Well, in the tax resolution industry those folks took in as many cases as their marketing was bringing them and they figured out how to do the work.

Watch this week’s video where I share some great tips for you to feel more confident in working within the IRS Representation industry.

Re-Marketing Ads

Have you ever been on Amazon’s website, QuickBooks or any other sites on the internet, and then you start seeing their ads show up no matter where you go online?

We all do it—visit a website because we are interested in a product or a service, but we don’t always reach out to that company.  Your potential clients are doing the same thing on your website.  They’re coming to your website and they’re not reaching out, they’re not taking the next action you want them to take.

On today’s video I have a quick, easy and affordable internet marketing tip for you on how to stay in front of those prospects that visit your website but don’t take the next action like request more information or schedule a consultation.

Are You Ready for Winter?

I’m not talking about the rain, snow or temperature. I’m talking about the economic winter that’s already here. Here’s the truth—the markets, both the real estate and stock markets, topped out about six to eight months ago. All leading indicators now are on a significant downward trend.

Believe it or not, tax season is the best time of the year to market for tax resolution clients. I predict there will be more people with IRS tax problems in the market this year than in the previous 3-4 seasons. Why?

Watch this week’s video to find out the 3 specific reasons why this tax season has the potential to be your best season ever.

Offering Tax Resolution Services is one the best hedges against a recession. My most profitable years followed the great recession of 2008.

Now is the time, to get in on the ground floor and start offering these services so you can reap the benefits of what’s going to happen in 2019 and beyond.