This guest post is by my business partner and wonderful wife, Roslyn Rozbruch.
The Power of Intuition
The first time I remember using my intuition I was 5 years old. A friend who was the same age encouraged me to go into the apartment complex community dryer. I was told it would be “like a ride” to spin around. I may have been young, but something deep inside me said, “Don’t go in.” Luckily for me, I listened to my gut instinct and ran out of the laundry room instead.
The Oxford Dictionary defines intuition as “the ability to understand something immediately, without the need for conscious reasoning.” Simply put, intuition is knowing without knowing. I’m a highly intuitive person, and I use intuition as a guide for making decisions in my life in the same way that I use logic. Intuition is like a muscle: The more you use it, the stronger it gets. The reason intuition plays a big role in my decision-making is because it has, for the most part, always been right. That’s a pretty bold statement, but it’s true. When I get an instinctive feeling about something, I share it with Michael like it is a fact. But I also add as a disclaimer, “I don’t know all of the facts, or I might be wrong, but when was the last time I was wrong about an instinct?” Remember, I’ve been consistently using this muscle since at least the age of 5 — my arm muscles should be this toned!
And to be clear, an instinctive feeling is different than something I wish to be true. Sometimes, a thought will just pop into my mind that is either a solution to a problem, an idea for my business, or something I need to do in my life. Other times, it’s something I feel within myself. Besides using it for saving my life (on more than that one dryer incident), I’ve used intuition for big decisions. One example is the three times Michael and I’ve bought and sold our homes. Three times, we bought low and sold high, and the decision was made in a short window of time — all from a strong hunch I had.
While most artistic people use intuition in their creative process, many successful business people do, too. It played a big role in Steve Jobs’ life, and one of his many quotes on the subject is, “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
Here’s the thing: We all have intuition. Some people choose not to use theirs. Instead, they turn it off like a faucet or pull it down like a window shade and ignore it. Those people only rely on logic for making their decisions. Then, there is a group of people who hear their instinctive messages but don’t act on them. Those individuals might want to act on their intuition, but they are afraid to. They are afraid that they might be wrong and the consequences won’t be worth the risk.
Here’s my question for you: What kind of person are you? Do you use your instincts on a regular basis? Have you turned it off or are you afraid to use your instincts even though you want to? It’s something to think about, because if you do decide to tune in to yourself and listen to those flash or instinctive messages, you might be surprised to learn how right they are and how much ‘Knowing without Knowing’ is already inside you.
– Roslyn Rozbruch