Category Archives: Sales and Marketing

Charging for Additional Services for Tax Resolution

Hey, it’s Michael Rozbruch here, founder of Roz Strategies, and what do you do after you’ve been retained and you discover there’s additional work to be performed that you never included in your engagement letter?

We call this additional services or an additional service request.  You’re going to get clients, Tax Resolution clients who come to you who you’re gonna be able to sell the entire case at one meeting or in phone call.  In other words, you’re gonna sell all these phases at the same time, which is investigation, compliance work and the permanent resolution.  But let’s say you get a client who comes in.  They say that have two years of unfiled returns.  You’ve taken them through a mini 433-A, and you’ve determined they’re great Offer and Compromise candidates.  So, you get retained.  You do your Engagement Letter.  You’re retained for two years.  You’re retained for the Investigation, two years of tax prep and an Offer and Compromise.  And you’re working the case.  You’re getting the transcripts, and after you analyze the transcripts, you determine, hey wait and second here, there’s five years of unfiled returns.  There’s an extra three years of unfiled returns that you haven’t been contracted for, that you haven’t been paid for.  Well that’s an additional service that needs to be paid.  You need to go back to the taxpayer and let them know that these three years need to be filed.

Now, the way to do this correctly is to include in your Engagement Letters a paragraph that says your flat fee, your fixed fee is predicated upon the representations that the taxpayer told you at the time.  And if additional services are required to permanently resolve your taxpayer’s problem, that additional fees will be requested at that time.  And I did this for 16 years and that additional service piece represented millions of dollars in extra income.  So, don’t be bashful.  Don’t be shy to go back to your client to request payment for additional services you haven’t been contracted for.  If you don’t know how to approach the client when it comes to requesting additional services, all you need to do is say, hey, let’s say the client’s name is Joe.  “Joe, we were contracted to do two years of tax prep for 2014 and 2015 and do your Offer and Compromise.  After we got your tax transcripts and records of account from the IRS, it’s apparent that there are another three years that haven’t been filed, so we need to get those returns filed because we can’t do the Offer and Compromise until you’re in full legal filing compliance, and those three years are gonna be X-amount of money.  And what we’ll do is we’ll include that in the future recurring payments.”  So, we’ll spread that over the six payments that they’re paying you or the four payments or the eight payments. So, it’s not a big deal for your taxpayer, and you’ve just gotten additional services and you’ve gotten paid for the extra work you’re going to do.  So, that’s how you request additional services.  Again, don’t be bashful.  Don’t be shy.  Make sure your retainer agreement has a paragraph permitting you to go back for additional services if it’s required.  You don’t wanna be caught with scope creep because you’ve boxed yourself in on a flat fee.  Flat fees are great.  That’s what you need to do, but you need to cover yourself with a paragraph in your retainer agreement that lets you go back and get additional, to get paid for additional services.

How To Turn Your Website Into A Client Generating Machine By Adding This ONE Thing

Your website is your digital salesperson.

If you use it properly, it can help you generate many clients.

Most folks are missing one key element on their website that is keeping them from getting clients to contact and retain them.

We’ve invited, expert marketer and educator, Dave Dee to speak at The 4th Annual Tax Resolution Success Summit to teach you what this ONE thing is and how to incorporate it on your website.

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How to “Sell” the Transcript Analysis

John:  I have a sales question for you.  So you know I’m pretty good at closing deals but I’m very slow because I give the prospect a lot of free information before I sign them up because I just don’t get for myself, and I think my problem is I keep comparing consumers to how I would be the consumer which is wrong because there’s very different kinds of consumers and prospects.  But I don’t get how I can get someone to buy transcript analysis when we don’t even know potentially what their problem is.  So I have this fear on this side of my head where I’m selling them something that maybe they don’t really need because maybe they don’t really have a problem.  But on the other hand I feel like if we get some people to sign up for transcript analysis then they’re more invested, so then it’s easier to get them to sign on for other services that they might actually need.  But my question is should we try to sell transcript analysis upfront more often because right now I’m just providing it for free and then only trying to get them to do a deal once we see what their problem is.

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Building Credibility – ACE

The secret to building credibility with your prospects is what I call ACE: Authority, Credibility and Expert Status.

One way to stand out as an authority is by writing a book. Watch today’s video to learn more about becoming an authority.

I want to give a big shout out to one of our Mastermind members, Jeffrey Schneider, who just came out with his book called Now What?  I Got a Tax Notice from the IRS, Help.  And he hands this book out to prospects, he has it on his website that they can request a free copy. Having a book automatically positions you as an expert, as an author. Author means authoritarian, you know what you’re talking about. So this is one of the best ways to get authority, credibility and expert status. Get your books out.

michael rozbruch tax and business solutions academy

Destroy Client Objections Over Prices and Fees

How to Destroy Client Objections Over Prices and Fees — I Don’t Like to ‘Handle’ Objections; I Like to Obliterate Them!

It’s important to understand that people can always afford you; it’s just a matter of priorities. Sometimes our prospects don’t comprehend the seriousness of their problems with the IRS, and we have a moral obligation to help them prioritize solving the problem. Sometimes it takes a frank conversation.

Follow This Simple Formula: ACOC (Acknowledge, Compare, Options, Close)

When a prospective client brings up objections such as “I can’t afford that,” “That’s way too expensive,” or “If I had that kind of money, I would just pay the IRS,” the first thing you want to do is acknowledge the prospect by saying, “I understand.” Then, proceed with, “Listen, I get it, this is a serious investment, but what I’ve proposed here is a solution to a serious problem that will change your life.

Compare your lifesaving offer to a life-and-death situation:

So, if the price tag is your primary concern … let’s be clear with one another. A lot of people who say they can’t afford it or who can’t find the money are not being truthful. They’re well-intentioned, but being less than truthful nonetheless. So, if you’re saying you would hire me if only you could afford it, you need to listen very closely. We can get started today for $x,xxx (30 percent of total case value), which of course is nothing to sneeze at. However, let’s say if instead of retaining me for $x,xxx, you found out you needed to have a lifesaving medical procedure tomorrow, and the price of that operation was $x,xxx (the same amount of the retainer you are requesting). Would you say, “Oh, I can’t afford that; I’ll just suffer and let it get worse until I’m too far gone?” Of course not.

Now, discuss the potential options your prospect must decide on:

So, let’s get rid of the myth of whether or not you can or can’t afford it. Here’s the real question: Are you willing to do what it takes to make this investment or not? As you sit here today, you have three options: The first option is to do nothing. Doing nothing just doesn’t leave you with the problem, it makes the problem worse the longer you do nothing. So that’s not it. The second option is you can do something else with the money … but why? You know and I know that what I’ve laid out in front of you as our plan of resolution is the thing to do to protect you and your family and to permanently resolve this matter once and for all. And that’s option number three — just do the right thing.

Here’s where you “close.”

Yes, the money may be tight. Yes, this may be a stretch. Yes, you’re going to have to go out of your comfort zone a bit, but have you considered the alternative? That’s why you need to stop being less than truthful to me, and more importantly, to yourself. Just do what needs to be done right now so we can quit messing around and get down to business. I can get on the phone with IRS today and get you protected from their aggressive collection tactics.”

These simple steps will ensure that your close rate will soar when dealing with objections to prices and fees.

michael rozbruch tax and business solutions academy

Warm vs Cold List | Tax Resolution Marketing

When you’re marketing for tax resolution clients you need to know the difference between a warm list versus a cold list.

A warm list is:  People who already know you, their info is already in your CRM system, and that includes your clients, prospects/leads, and referral sources.

A cold list is:  People who have never heard of you before and who don’t know you.

When you’re targeting a cold list to market to you need to keep a few things in mind.  Watch this week’s video where I give you the step-by-step winning formula that will get a cold list of people to contact you.

Number 1 is you need to market to them and send them at least 3 letters, 3 multi-step letters, and you send 1 letter let’s say on the first of the month, the second letter should go 15 days after that, and the third letter should go 30 days after that.  So within 45-60 days they’ve received 3 letters from you. And let’s talk about the envelope.  The envelope should look very personalized.  It’s like you got to think about getting a letter from your grandma. The letter itself should be very personalized, very customized as if you’re talking to that individual person. And the letter itself needs to have some things contained in the letter.  There needs to be an offer.  I call it an irresistible offer and an example of that is a free consultation.

The second is you need to have a call to action.  You need to tell the reader of the letter exactly what you want them to do and more than likely that’s to call you right now.

So those are the ingredients that you need to have when you’re mailing to a cold list. Let’s review.  You need to do a 3-step multi-step letter campaign.  Okay. It needs to be individualized, personalized, customized is if that person is getting a letter from a relative.  And you need to have the copy and the message to include an irresistible offer and a call to action.

So those are the steps that you need to follow when you’re mailing to a cold list.

We’ll see you on the next video.