Tax Resolution Email Marketing Tips

There’s no doubt that email marketing can be a profitable tactic as part of your tax resolution marketing strategy, but it also runs the highest risk. The moment you hit “send,” you’ve given your readers the power; the power to delete the email or ignore it forever, the power to label it as “spam”…


IRS Terror Tale of the Month

They say only two things in life are absolutely certain: death and taxes. Attempting to avoid the latter yielded difficult life lessons for a former investment advisor booked for wire fraud and tax evasion. You know you’re in trouble when cheating death seems like the better option. No happy…


Tax Resolution Marketing Tip: How To Close The Deal

I have seen a lot of up-and-coming salespeople (even some seasoned veterans in the tax resolution business) believe that hard selling is the only way to close the deal. They’ve existed in a world where manipulative selling tactics are not only encouraged, but taught. They rely on urgency and…


It’s Not What You say, but How You Say It

My wife Roslyn was at a restaurant recently, and sitting at the table next to her were two couples. One man commented to the other and said how great his secretary was. The wife of the man talking cut him off and said, “How good could she be? All she does is answer the phones—anyone can pick up a…


Celebritize Your Business

It’s no secret that my wife Roslyn is a big fan of “The Bachelor.” She’s been watching the reality show since its debut in 2002, and for the past seven years or so, she’s hosted a “Bachelor” party once a season for her likeminded friends. I’ll admit I’ve never been an avid watcher, but even I find…


Why CPAs Need to Be in IRS Representation

CPAs - are you enjoying the stress of tax season? Consider trading in your tax preparation clients for more tax resolution clients. I’m going re-address a common question for all the CPAs who are struggling in the thick of tax season (because there is a way out): Q. “Why should I even consider…


Effective Tax Resolution Marketing in Yellow Pages is Possible

Effective tax resolution marketing in the yellow pages is possible - IF it is done properly. Whether you’ve been doing IRS representation work for a while or just starting out you probably “heard” that phone book advertising doesn’t work anymore or it’s only for those large national firms with…


Tax Business Q & A Call with Michael Rozbruch

Tele-Coaching Call, Exclusive Member’s Only Benefit on 02/24! Jump Start Q & A  To help practitioners grow their tax resolution practices, avoid obstacles and get questions answered, I am hosting a special tele-coaching call for all Insider’s Circle TRSRS members. Call Date: Tuesday, February…