Marketing is either sucking money out of your bank account or putting money in. There is no middle road. Invest, don’t spend.
I built one of the most successful tax resolution companies because I operated with this philosophy:
I was a marketing company that provided professional tax resolution services.
NOTE: Marketing was #1 and was always the #1 focus of my day, every day.
CPAs, EAs and attorneys who want to get in the business of growing their tax resolution businesses need to understand how to be effective marketers. Too many practioners think they are doing “marketing” but don’t even know what marketing truly means.
There are four rules to tax resolution marketing:
1 – Get ’em
2 – Wow ’em
3 – Help ’em
4 – Keep ’em
Members of my tax resolution business academy learn the in’s and out’s of effective marketing, as well as business operations and tax resolution tips to build their businesses.
These days, digital marketing is one of the most effective ways to put money into your business. My academy members now have monthly access to someone who knows tax resolution marketing better than most marketing professionals – Lorrie Thomas Ross of Web Marketing Therapy, Inc. She has worked with me since 2006 and is now one our academy educators. Members learn from me and other experts I hand pick to teach – the value members receive is tremendous!
Join us tomorrow, Thursday, February 19th at 12pm PST/3pm EST for the “Top Five Mistakes You Are Making With Digital Marketing” webinar. This event is available to members only. If you are not a member yet, you can sign up to be part of the tax resolution business academy today!