Should you be using Yelp to market your tax practice?
The answer to that is an unequivocal yes because they have a free version and an advertising paid version, very similar to what Facebook is. Facebook as you know, allows you to set up a Facebook account and also advertise. But Yelp itself was started in 2004 as a restaurant review site. People would check Yelp reviews if they were going to their favorite restaurant. So it started like 14 years ago. But since then, it has dramatically improved their platform and their search results. Right now there are 70 million people searching and going to Yelp and they’re looking at your tax business before they make a decision. So whether you have an exclusive tax resolution stand-alone practice, or you have a traditional CPA tax practice that does tax resolution, you should definitely be on Yelp.
And here’s how it works. You need to ask your clients, your customers to post reviews on Yelp. Because as you post more reviews on Yelp you will come up on the first page of search results. When someone is searching for your company, Google and Yahoo automatically put people’s Yelp profiles on the search results. So you want to get your clients to give you positive reviews on Yelp so that you can come up in the search results organically without paying to be on the first page of search results.
Also, I’m going to give you some tips to get started on Yelp. The first thing you want to do is go to Yelp and claim your business.
The second thing you want to do is add photos into your profile. And you want to add as much copy and text into your profile as possible. There’s a lot of real estate there where you can use a lot of direct response keywords and phrases for your tax resolution business. And the photos can be of your conference room, of your reception area, of your employees, of some Offer in Compromise acceptance letters, images of those would be great to use in Yelp.
Watch the video now to find out the third thing you should do to get started on Yelp.
Until next time,