Today I want to talk to you about a stealth business to business referral strategy.
For those of you who know me, you should know by now that you should be physically mailing a monthly newsletter to all your clients, leads and referral sources. But here’s a stealth referral strategy that is working now and you should implement as soon as you can:
If you know a bankruptcy attorney or another “maven” who can refer business to you such as a mortgage broker or realtor, tell them that you want to feature them in your monthly newsletter. Ask them for a headshot and a short bio, it could be a paragraph or so, and let them know you’re going to be sending this newsletter out, featuring them, to your entire client list.
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That person is going to feel some sense of reciprocity to you since you’re helping them with obtaining referrals for their business. Ask that person to distribute this newsletter for you. Give them 100 or 150 copies of the newsletter, that features him or her, and ask them to put it out in their lobby. Some will even mail them out to their clients to “show-off”. They’ll do this because all of the sudden they are now a celebrity in your newsletter, and they will want to get that celebrity status recognition out to as many of their own clients as they can.
Until then—Get in the Business of Growing Your Business!
Watch my STEALTH B2B REFERRALS video!