Tag Archives: tax resolution practitioner advice

The 3 Biggest Tax Resolution Practitioner Mistakes

What are the 3 biggest mistakes that most tax resolution practitioners make?

Don’t know? Watch my video now to learn the 3 biggest mistakes that you want to avoid as a tax resolution practitioner.

Michael Rozbruch - Top 3 Tax Resolution Practioner Mistakes

The first one is they don’t accept credit cards.

I can’t tell you any professional services firm today that doesn’t accept credit cards. You are leaving so much money on the table and losing out on sales if you’re not able to process and accept credit cards from your tax resolution clients. Check with your bank today and I’ll bet you your bank offers credit card processing services. So if you don’t provide this service now, make sure you change that and start accepting credit cards.

The second biggest mistake I see practitioners make is they don’t follow up on their leads.

It’s costing you $50, $75, $100, even $200 or more for a qualified lead. Why in the world would you not follow up with them after you’ve already spoken to them and they haven’t retained you? Most professionals forget about the lead after they talk to them or only follow up once. It takes five to eight “touches” with a perspective client before they become a client. You’re leaving a lot of money on the table if you don’t follow up with your leads. As a matter of fact, 67% of your revenues are going to come in between the 14th day and the 180th day, that’s six months after you’ve had the initial consultation!

The third biggest mistake I see practitioners make today is they try too hard to sell.

As a matter of fact, the less you try to sell the more sales you will make. In other words, pull the sale away from the client. Do the takeaway. For example, in my very first conversation with the client when they’re sitting across the table from me or on the phone, I’ll say “Hey Joe, I don’t know if I’m the right person, or if we’re even the right firm who could help solve your IRS problems, but to see if I may be able to help do you mind if I ask you some questions?” Just that phrase alone will remove the defensiveness from your perspective client. This cuts out all the formality and now you’re just having a casual conversation with your neighbor Joe. So don’t try too hard to sell.

If you want to get retained by one new tax resolution client a week you need to be spending 80% of your day generating leads and speaking with prospective clients.

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Interested in learning more about adding $20,000 a month in additional income? If so, attend my deep dive workshop called “The Five Secrets to a Million Dollar Tax Resolution Practice”. You’ll be entered for FREE and I’ll see you on the other side!

Roslyn’s Food for Thought – What Challenges You?

This post is from my wife and business partner Roslyn Rozbruch:

This past January marked our third annual Marketing and Technology Conference, which we host along with ASTPS. Coming home from the event, I had a conversation with Michael about the previous MTEs and how it all began back in October 2013. In one week, three people told Michael to read the book “The Millionaire Messenger” by Brendon Burchard. Every so often we like to reminisce (maybe me more than Michael) about our journey, how the seed was planted in Michael’s mind that week in October, and how I encouraged him to “go for it,” telling him I would join him on this adventure.

But let me tell you, it didn’t start off all rainbows and puppies. Starting a new business from scratch was challenging. The idea of teaching, learning online stuff, and creating materials swirled in Michael’s mind for a few years as something he eventually would pursue, but wasn’t sure how. I know it’s hard to believe, but Michael had his doubts about starting all over. I never doubted him, not even for one nanosecond. I knew he was the one that built his first tax resolution company and could do everyone’s job — because he did do everything when he started, and then trained his employees to do everything. And even before Michael had his tax resolution company, I saw him take small companies from failing to profitable when he worked in the corporate world.

The point is, life is filled with challenges. And what I’ve noticed over the past three years, not only with Michael and me, but with my friends and people in our herd, is that it’s human nature and instinctive to either pretend challenges aren’t there, or to consciously turn away from them. There are many definitions of “challenge,” but one of them, as listed in the Free Online Dictionary, is this: “A test of one’s abilities or resources in a demanding but stimulating undertaking.”

Image via Pixabay.comInterestingly enough, I have found when we turn our back on a challenge, it follows us like a shadow and haunts us like a ghost that won’t go away. It’s so easy to say you will face your challenge, but just not today. What I have learned over these past three years of taking on something new is even though I’m uncomfortable with every new thing I’m learning and implementing, it’s so sweet once I’ve confronted what’s in front of me — and now I’m on the other side of it.

We all want to hide from the trials of our lives that face us, personally or in business, because it’s scary to face the unknown; it takes a lot of time, effort, and sometimes money to work through them. There is nothing more empowering than facing the challenge in front of you and working through it.

And here’s my food for thought for you: What challenges are facing you that you want to turn from? Don’t let fear be your guide. Be fearless, and be free. Don’t look back, look forward, and put one foot in front of the other. You’ll be surprised how far you can go.