Tag Archives: tax season

Marketing During Tax Season

Sometimes the truth hurts — and here’s the truth: tax season is the absolute best time of the year to market to get tax resolution clients.

There are a number of reasons not to ignore tax resolution marketing during tax season – two which I’ve listed below:

First reason: Taxes are top of mind with everybody, but especially with people who haven’t filed in a few years or owe the IRS back taxes.

Second reason: If you market now during tax season for tax resolution clients you actually can do a lot of the work after the April filing deadline, which means it guarantees profits and cash flow for May through December.

Click here to watch the video now: WATCH THE VIDEO.

In my tax resolution firm, even though we were busy all year round, there was always more activity in the office January through April. So it’s very important to market right now for tax resolution clients. And you can do that in a number of ways.

The first thing I recommend you do is to physically mail what I call a “stealth referral letter” to your client base. Let these people know you offer IRS Tax Resolution services. This letter, which is in my Tax Resolution Domination System and Toolkit and on the members site that you can download, introduces the fact that you now offer IRS representation services in these following areas and send that to all previous and existing clients. You don’t need a tax resolution website, you don’t need to incur any upfront or startup costs to do this. Go ahead, start your marketing and get this letter out today!

IRS Fear and Dirty Dozen Scams

In my last interview on the Big Biz Show I addressed people’s top fears.
1. Darkness
2. Spiders
3. The IRS

We also talked about the top Dirty Dozen scams to look out for this year, how to protect yourself, and what scam artists are looking for!

Phone scams are on the top of the Dirty Dozen Scam list. Here is a tip to share with your clients if they receive a phone call from the “IRS.” The IRS is generally required to send at least five collection notices with the last two being certified to the last known address before they call you or pay you a visit. You will never be required to give out banking or credit card information over the phone to pay on the spot.

Also look out for threats of police showing up on your doorstep. This is also FALSE!

Bill Clinton signed the Taxpayer’s Bill of Rights in 1998 that gave taxpayers the right to receive prompt, courteous, and professional assistance in their dealings with the IRS, to be spoken to in a way they can easily understand, to receive clear and easily understandable communications from the IRS, and to speak to a supervisor about inadequate service. Americans need to beware of scams and know their rights. It is up to you as leaders in tax resolution to educate them!

Inform your friends, family and current and potential clients on how to avoid this and many other IRS scams this tax season.

Watch my video for the full interview:

This is great content to share on your site, blog and your social media.

Tax Season, IRS Budget Cuts and Tax Resolution

I was on the Big Biz Show last week. We talked this upcoming tax season, IRS budget cuts, and how I train other tax professionals, attorneys and CPA’s through my tax resolution business academy on how to add a lucrative tax resolution aspect to their practice.  Many of my clients are focusing exclusively on tax resolution now!

On the show, I talked about how some folks still believe they can get away without filing for taxes mainly due to the incompetence of the IRS, which is being eroded tremendously because their billion and a half enforcement budget cuts have decimated them. What’s happening is people are getting further behind in filing and paying than years prior, which equals more troubles ahead (and the IRS will catch up to them!). Little does the IRS know (and I shared this fact on the show) that for every dollar spent on enforcement, they would get back seven dollars more in the treasury. Once they adopt that mentality again, as they have in years past, their aggressive enforcement of the tax laws will again rule the day.

“Customer service” and “IRS” have never been terms that go together and it’s getting even worse this tax season. 12 million people will be getting collection notices from the IRS and 7 million of those 12 have unfiled returns of over a year. That number has steadily increased despite the IRS reducing the number of levy’s and liens issued and a reduction in head count – people this year are still far behind with their taxes compared to year’s past. This will be the worst tax filing season we have ever seen, from a customer service standpoint because of the lack of manpower at the IRS and new programs, like the Affordable Care Act that the IRS has been charged with administering. During the interview I was asked if I was afraid of the IRS and I replied with: “Well, I’m not. I’m not really afraid of anybody because if you do the right thing and you believe in your principles then what’s there to be afraid of?” And besides, living in fear is unhealthy!

I want you to do the same this tax season.