The secret to building credibility with your prospects is what I call ACE: Authority, Credibility and Expert Status.

One way to stand out as an authority is by writing a book. Watch today’s video to learn more about becoming an authority.

I want to give a big shout out to one of our Mastermind members, Jeffrey Schneider, who just came out with his book called Now What?  I Got a Tax Notice from the IRS, Help.  And he hands this book out to prospects, he has it on his website that they can request a free copy. Having a book automatically positions you as an expert, as an author. Author means authoritarian, you know what you're talking about. So this is one of the best ways to get authority, credibility and expert status. Get your books out.