Marketing Strategies
How To Figure Out Your Marketing Spend to Attract Tax Resolution Clients
A question I get asked all the time is, “Mike, how much should I spend on marketing to attract a new tax resolution client?” The rule of thumb is, if you are doing paid marketing such as direct mail Google ads or radio, 15% - 20% of gross sales should be earmarked for your marketing budget. For…
What Prospects Want from You Before They Say “Yes”
There are two kinds of sales, transactional and relational. A transactional sale means you HAVE TO make the sale. You’re needy and desperate for the sale. In a relational sale people want to be understood before they do business with you. There is a misconception that if you can just make your…
How to Create Your Lead Generation Magnet in 3 Easy Steps
For those of you that don’t know, a lead generation magnet (also called a “special report”) is a marketing term for a free item or service that is given away for the purpose of gathering contact information. The No. 1 thing your lead generation magnet must do is appeal to your prospect’s emotions…
"State of the Union" Predictions Tax Resolution Marketing for 2020
I don’t think there is a better time than in the past eight years, to get into the tax resolution business than now. I say this because of the convergence of some key industry metrics and observations. It’s almost like a “perfect storm” given the IRS’s 2020 focus on increased enforcement.…
How To Turn Your Website Into A Client Generating Machine By Adding This ONE Thing
Your website is your digital salesperson. If you use it properly, it can help you generate many clients. Most folks are missing one key element on their website that is keeping them from getting clients to contact and retain them. We’ve invited, expert marketer and educator, Dave Dee to speak at…
How to DOUBLE referrals in 12 months or less
Referrals are one of the least expensive forms of marketing. The clients you get from referrals are already pre-qualified, pre-sold and much less resistant to fees. That’s why we’ve invited Shaun Buck to come teach how to DOUBLE your referrals in 12 months or less at The 4th Annual Tax Resolution…
How the acceleration of accounting softwares are killing the industry
Early bird tickets to The 4th Annual Tax Resolution Success Summit in Dallas are still available until June 15th. Get the full details here and save $100 on your ticket today. Today, I want to talk a bit about the history of accounting and about the future of it as well. Accounting is one of the…
Biggest Business Challenge
Do you know what the biggest business challenge is? The biggest business challenge today is overwhelm. And you know what happens when there's too much overwhelm? You start making bad decisions. And you know what happens when you start making bad decisions? It affects your confidence. One of the…
Re-Marketing Ads
Have you ever been on Amazon's website, QuickBooks or any other sites on the internet, and then you start seeing their ads show up no matter where you go online? We all do it—visit a website because we are interested in a product or a service, but we don’t always reach out to that company. Your…
Are You Ready for Winter?
I'm not talking about the rain, snow or temperature. I'm talking about the economic winter that's already here. Here’s the truth—the markets, both the real estate and stock markets, topped out about six to eight months ago. All leading indicators now are on a significant downward trend. Believe it…
The Power of Letting Go
In Michael’s cover story, he talks about the Genius Conference we attended. I can also say it was an amazing experience. Not only was it great to see people we know, it was nice to meet new people. One day at lunch, I was talking to someone attending the conference for the first time. He was in his…
Are You a Giver or a Taker?
Personal Development Breakthroughs at Genius Network Recently, Roslyn and I had the pleasure of attending the Genius Network annual event. We’ve been part of this group for a little over two years, and it was really awesome to meet up with many of the people we’ve met since joining. In addition to…
Marketing: New Emerging Industries for Tax Resolution
When it comes to marketing, I always say, “One is a lonely number, and you need more than one marketing strategy to attract prospects.” Let me take that one step further and say that you also need different groups of people or industries to market to.
A Moral Obligation
Why Are Artists and Tax Pros Afraid to Sell Themselves? Earlier this fall, Roslyn and I attended a smooth jazz concert with a few of our friends. Roslyn is a big jazz fan, and I’m starting to get there, too. The show we caught, Dave Koz & Friends’ Summer Horns Tour, was part of an outdoor…
Is the Tax Resolution Market Saturated?
Do you think the tax resolution market is too saturated? I get this question all the time. Instead of the myth, let’s look at the facts. The Real Facts: There are only 3,500 to 4,000 firms nationwide that are doing tax resolution today in any meaningful way. But only 200 of those firms do tax…