Marketing Strategies

Tax Resolution Marketing Tip: Benefits vs. Features

In a recent blog post I wrote about the 3 winning ingredients for a successful direct marketing campaign (read it here). The first key I described was the importance of having a Unique Selling Point (USP). Today I want to talk to you about the second key: Benefits vs. Features in Your Marketing…


Tax Resolution Success Summit - Early Bird Extended

We extended the Early Bird Special for our Tax Resolution Success Summit in Nashville to July 15th … and this time when it expires, it’s gone for good!


Tax Resolution Direct Response Marketing Winning Ingredients

Want to know the 3 most important winning ingredients for a successful direct response marketing campaign? Dan Kennedy, also known as the Millionaire Maker, and one of the top gurus in the direct response marketing world says, "Direct response marketing is designed to provoke an immediate response…


Tax Resolution Summit - Are You Registered?

Roslyn and I recently attended one of our favorite events, Brendon Buchard’s High Performance Academy. We’ve been to this event in the past and learned a great deal about how to make the best use of our time and been motivated to be our best selves. The previous year’s event was so beneficial that…


Get Qualified Tax Resolution Clients Inexpensively

Did you know that using “match” sites is one of the least expensive ways to get retained by new tax resolution clients? What do I mean by a “match” site? Well, we're all familiar with 1-800-Dentist where they matched consumers with dental needs to the professional provider based on specialty,…


The Secret Formula for Success

Here's a simple formula for personal and professional success: COMMUNICATE WELL:…


How Marketing Grows Your Tax Resolution Business

Before I started my tax resolution practice - back in 1998 - I was on the brink of filing personal bankruptcy. I had a mortgage and a family and I was struggling. Here is what was happening: I was writing off large chunks of time and MONEY from billing statements every month because I was afraid…


Tax Resolution Marketing: 10-Step Winning Formula for Radio Ads

One of the most effective ways on how I grew my tax resolution business was through radio advertising. I have a 10-Step winning formula for you to have the most effective response and the highest ROI. Click here to watch my video.


Tax Resolution Marketing Strategy: The Power of Radio

I recently received an email from someone who said that they heard me on “The Bill Handel Show” and wanted to know if I could help them with a tax problem.


How to Get Tax Resolution Clients Referred to You

Get tax resolution clients referred to you from other experts! Watch my video to learn the 8 easy steps to get this going. Ready to grow your tax resolution practice? Watch and read on!


Do You Know What "Selling" Really Means?

It is critical to your success to know what selling really means. Watch my video to learn the REAL meaning of selling and the 3 "must" steps to closing the sale with a potential client.


Getting More Referrals in Your Tax Resolution Business

Do you know what the 3 ingredients are to consistently receive referrals from your clients? Dan Kennedy calls this “The Three I's”: Intentional, Investment and Integrated. Watch my video to learn how "The Three I's" can get you more referrals to your tax resolution practice. 


7 Ingredients of Success for Your Tax Resolution Practice

Recently, Roslyn and I watched a movie called “The Founder,” starring Michael Keaton. If you haven’t seen this film yet, I highly recommend it, especially to our members who are looking to learn the grittier details of business. The movie follows Ray Kroc (Keaton), a traveling salesman who, in the…


The 3 Biggest Tax Resolution Practitioner Mistakes

What are the 3 biggest mistakes that most tax resolution practitioners make? Don't know? Watch my video now to learn the 3 biggest mistakes that you want to avoid as a tax resolution practitioner.