Practice Management

Effective Brochure Marketing for Tax Resolution Business

Two questions I always get asked are: "Michael, what should be in my brochure?” And, “How should I do my brochure?” Watch my video now to learn all about brochure marketing. One of the first things you need to know is that a brochure is “salesmanship” in print. A brochure is designed to do the…


Roslyn's Food for Thought: Three Words to Change Your Life

Roslyn Rozbruch, my wife and business partner at Tax & Business Solutions Academy is the guest author of this blog post.  If I were to tell you I knew three words that could change your life for the better, would you want to know what they are? You might be wondering, “How can three words…


Tax Resolution Marketing: Message Match to Your Market

In my videos about Direct Response Marketing for your tax resolution practice, I have talked about the "Winning Ingredients" to get clients to come to you. (Watch that video here.) There are three keys to the process. The First Key is: Having a USP (Unique Selling Point) The Second Key is:…


Tax Resolution Marketing Tip: Benefits vs. Features

In a recent blog post I wrote about the 3 winning ingredients for a successful direct marketing campaign (read it here). The first key I described was the importance of having a Unique Selling Point (USP). Today I want to talk to you about the second key: Benefits vs. Features in Your Marketing…


Tax Resolution Direct Response Marketing Winning Ingredients

Want to know the 3 most important winning ingredients for a successful direct response marketing campaign? Dan Kennedy, also known as the Millionaire Maker, and one of the top gurus in the direct response marketing world says, "Direct response marketing is designed to provoke an immediate response…


Tax Resolution Summit - Are You Registered?

Roslyn and I recently attended one of our favorite events, Brendon Buchard’s High Performance Academy. We’ve been to this event in the past and learned a great deal about how to make the best use of our time and been motivated to be our best selves. The previous year’s event was so beneficial that…


Get Qualified Tax Resolution Clients Inexpensively

Did you know that using “match” sites is one of the least expensive ways to get retained by new tax resolution clients? What do I mean by a “match” site? Well, we're all familiar with 1-800-Dentist where they matched consumers with dental needs to the professional provider based on specialty,…


The 2017 Tax Resolution Success Summit

How do you think a football team makes it to the Super Bowl? To make it to the Super Bowl, a football team needs a great coach and a playbook with winning strategies.  A team could have the best players on it, but without the right coach and plays it’s just a team — not the best one. The same…


How Marketing Grows Your Tax Resolution Business

Before I started my tax resolution practice - back in 1998 - I was on the brink of filing personal bankruptcy. I had a mortgage and a family and I was struggling. Here is what was happening: I was writing off large chunks of time and MONEY from billing statements every month because I was afraid…


Tax Resolution Marketing Strategy: The Power of Radio

I recently received an email from someone who said that they heard me on “The Bill Handel Show” and wanted to know if I could help them with a tax problem. Here’s a little backstory: I advertised on “The Bill Handel Show” when I was running Tax Resolution Services Company, and I haven’t…


Roslyn's Food for Thought - Are You Present?

This guest blog post is by Roslyn Rozbruch, my wife and business partner at Tax & Business Solutions Academy. Michael and I are three years into Roz Strategies and even after a few years, this is still a new experience for me in many ways. I definitely have my strengths, but I’m also aware of…


Highest Quality Tax Resolution Training and Education

I received an email today from the CEO of www.taxconnections.com. Thank you Kat Jennings for your kind words and taking time to reach out! You talk with thousands of tax resolution professionals, knowing that you are hearing nothing but great feedback means so much! I feel so honored and humbled to…


Do You Know What "Selling" Really Means?

It is critical to your success to know what selling really means. Watch my video to learn the REAL meaning of selling and the 3 "must" steps to closing the sale with a potential client. Here is a recap of the 3 “Must” Steps to helping a potential client: Step 1: Ask the person contacting you what…


Getting More Referrals in Your Tax Resolution Business

Do you know what the 3 ingredients are to consistently receive referrals from your clients? Dan Kennedy calls this “The Three I's”: Intentional, Investment and Integrated. Watch my video to learn how "The Three I's" can get you more referrals to your tax resolution practice.  The first ingredient…


Tax Resolution Marketing Strategy: Answer Your Phone

You’re relying on various marketing strategies and probably spending between $100 and $200 to attract a prospect to contact you. At last, a call comes through and the phone rings. Do you answer your phone live or will the prospect’s call go to voicemail? By calling, this person just telegraphed a…