Productivity

Tax Resolution Marketing: Message Match to Your Market

In my videos about Direct Response Marketing for your tax resolution practice, I have talked about the "Winning Ingredients" to get clients to come to you. (Watch that video here.) There are three keys to the process. The First Key is: Having a USP (Unique Selling Point) The Second Key is:…


Tax Resolution Marketing Tip: Benefits vs. Features

In a recent blog post I wrote about the 3 winning ingredients for a successful direct marketing campaign (read it here). The first key I described was the importance of having a Unique Selling Point (USP). Today I want to talk to you about the second key: Benefits vs. Features in Your Marketing…


Tax Resolution Direct Response Marketing Winning Ingredients

Want to know the 3 most important winning ingredients for a successful direct response marketing campaign? Dan Kennedy, also known as the Millionaire Maker, and one of the top gurus in the direct response marketing world says, "Direct response marketing is designed to provoke an immediate response…


Do You Know What "Selling" Really Means?

It is critical to your success to know what selling really means. Watch my video to learn the REAL meaning of selling and the 3 "must" steps to closing the sale with a potential client. Here is a recap of the 3 “Must” Steps to helping a potential client: Step 1: Ask the person contacting you what…


Getting More Referrals in Your Tax Resolution Business

Do you know what the 3 ingredients are to consistently receive referrals from your clients? Dan Kennedy calls this “The Three I's”: Intentional, Investment and Integrated. Watch my video to learn how "The Three I's" can get you more referrals to your tax resolution practice.  The first ingredient…


The 3 Biggest Tax Resolution Practitioner Mistakes

What are the 3 biggest mistakes that most tax resolution practitioners make? Don't know? Watch my video now to learn the 3 biggest mistakes that you want to avoid as a tax resolution practitioner. The first one is they don't accept credit cards. I can't tell you any professional services firm…


Marketing Tip: Utilizing Press Releases

There are dozens of marketing strategies at your disposal, are press releases part of your marketing mix? Click here to watch my video about press releases now: Here's what you should put in a press release: Mention any awards you've received in the recent past, even going back six months or a…


Recharging After Tax Season!

You're in the home stretch. Tax Season is almost over! I want to talk to you about taking 5 minutes of your time right now. This video isn't going to be 5 minutes long, but after I'm done I want you to take 5 minutes for yourself and write down what you're going to do after April 18th. In other…


Answering Your Phones "Live" in Your Tax Resolution Practice

I want to ask you a question today. I know we're deep into tax season and you’re deep into work, but are you answering your phones live? Yesterday I emailed one of our members and I received their “away message” reply back that basically said, "We're very, very busy right now, we will get back to…


Roslyn's Food for Thought - What Challenges You?

This post is from my wife and business partner Roslyn Rozbruch: This past January marked our third annual Marketing and Technology Conference, which we host along with ASTPS. Coming home from the event, I had a conversation with Michael about the previous MTEs and how it all began back in…


Roslyn's Food for Thought - Planning Ahead

This article is by Roslyn Rozbruch, my wife and business partner at Tax and Business Solutions Academy.  It’s a new year — yippee! Did you make any New Year’s resolutions? I’m not much of a make-a-resolution-for-the-new-year kind of person. I make changes year-round when I see fit. In fact, I…


The 10 Most Important Words for Your Tax Resolution Practice

A lot of my members and clients have their marketing in place, working like a well-oiled machine. You might be in that category, where your phones are ringing and you know how to screen the looky-loos and tire-kickers from qualified prospects because you’re using the phone script system from the…


How Your Mindset Can Dictate Your Success

As I reflected on the steps that got me to where I am, I realized that my career path was not built on hard work alone, it was also guided by my mindset. I recently wrote an article for LinkedIn that outlined the five components that have helped shape my mindset: Having a positive outlook Knowing…


Achieve Greatness With Enthusiasm

  "Nothing great was ever achieved without enthusiasm." - Ralph Waldo Emerson 


Taking Time Off

This article is written by my wife and business partner, Roslyn Rozbruch, who works very hard but also knows that taking time off is just as important.  Yesterday, as I was wrapping it up for the day, I noticed Becky was still working. Usually I’m the last one in the office and the last one…