Sales and Marketing

Charging for Additional Services for Tax Resolution

Hey, it’s Michael Rozbruch here, founder of Roz Strategies, and what do you do after you’ve been retained and you discover there’s additional work to be performed that you never included in your engagement letter? We call this additional services or an additional service request.  You’re going to…


How To Turn Your Website Into A Client Generating Machine By Adding This ONE Thing

Your website is your digital salesperson. If you use it properly, it can help you generate many clients. Most folks are missing one key element on their website that is keeping them from getting clients to contact and retain them. We’ve invited, expert marketer and educator, Dave Dee to speak at…


How to "Sell" the Transcript Analysis

John:  I have a sales question for you.  So you know I’m pretty good at closing deals but I’m very slow because I give the prospect a lot of free information before I sign them up because I just don’t get for myself, and I think my problem is I keep comparing consumers to how I would be the…


Building Credibility – ACE

The secret to building credibility with your prospects is what I call ACE: Authority, Credibility and Expert Status. One way to stand out as an authority is by writing a book. Watch today’s video to learn more about becoming an authority. I want to give a big shout out to one of our Mastermind…


Destroy Client Objections Over Prices and Fees

How to Destroy Client Objections Over Prices and Fees — I Don’t Like to ‘Handle’ Objections; I Like to Obliterate Them! It’s important to understand that people can always afford you; it’s just a matter of priorities. Sometimes our prospects don’t comprehend the seriousness of their problems with…


Warm vs Cold List | Tax Resolution Marketing

When you're marketing for tax resolution clients you need to know the difference between a warm list versus a cold list. A warm list is:  People who already know you, their info is already in your CRM system, and that includes your clients, prospects/leads, and referral sources. A cold list is:…


IRS Marketing

How do you take something that the IRS has said and turn that into a marketing opportunity? Well, last week Nina Olson, who's the National Taxpayer Advocate at IRS, came out and stated that the real audit rate in the United States is 6.2%, not 7/10 of 1%. Just to put that in perspective, 7/10 of 1%…


Should You Be Using Yelp?

Should you be using Yelp to market your tax practice? The answer to that is an unequivocal yes because they have a free version and an advertising paid version, very similar to what Facebook is. Facebook as you know, allows you to set up a Facebook account and also advertise. But Yelp itself was…


Do You Know What to Charge for an Offer in Compromise?

I was on one of the tax forums I belong to in LinkedIn and one of the group members posed the question, “What do I charge a new tax resolution client?” Do you know the answer to that? There were about 8 or 9 comments regarding this post: One person said charge $1,000 - $1,200. Another said charge…


Trump's New Tax Reform Bill is a Marketing Opportunity

Do you want to know how you can turn all the hoopla and noise around the new Tax Reform Bill into a huge marketing opportunity for you right now? News reporters, local TV news and, radio stations, are all looking for expert commentary on the new Tax Reform Act that goes into effect this year. What…


Rockin' in Rhode Island: My Meeting With a Rock Star

A few months ago, I attended my nephew’s wedding in Rhode Island, and one morning my brother and I were outside our hotel when we noticed that the man who walked out and stood next to me looked like Alice Cooper. As he waited for his car, my brother and I just looked at each other, sharing twin…


Online Tax Training This Thursday - Reserve Your Spot

I’m assuming you didn't start your tax practice because you love numbers and you think the IRS is all that. You started your practice because you wanted to make more money. Imagine how great you would feel if you could make more money this tax season than you did last year? Would you like to take…


Master Class Online for Tax Professionals

Do you ever feel like you’re on the hamster wheel, constantly trading precious hours for dollars and not seeing the monetary results you want? Stop skipping your personal life and pouring yourself into grisly overtime and endlessly long hours! On this Thursday, November 9th starting at 11AM (PST),…


Online Master Class for Tax Practitioners

Tax Practitioners: Would you like to add tens of thousands of dollars to your bottomline without having to add one new client or spend a penny on advertising?  Sign up for my free online Master Class, on Thursday, November 9th, 2pm EST, where I am going to share with you the ONE PROVEN and SIMPLE…


Increase Your Revenue Without Spending a Penny

Tax Practitioners: Would you like to take home an extra $25,000 - $50,000 of passive income, each and every tax season, without adding a single new client?    Would you clear your schedule to see how to increase your income per return by $80 to $130 or MORE without raising your fees a single…