Sales and Marketing

6 Secrets to Getting Great Testimonials!

Get Great Testimonials! When marketing your services, obviously credibility is critical to your success. This includes number of years in business, number of clients served, etc. However, “believability” is even more important than “credibility." The facts about your business, proprietary…


Are You Committing This Advertising Mistake?

One of the biggest mistakes that the majority of attorneys, CPAs and Enrolled Agents make… and most don’t even realize it, is their marketing is all about them and not their prospective clients. This occurs mostly because they are copying what other professional practices do. Plus, I believe…


How Much Is a Lead Worth?

We all want new clients, right?  Everybody out there talks about how much the Lifetime Value of a client is, but successful people focus on a metric that is just as important, if not more so: The Lifetime Value of a Lead! A lead (properly handled) is worth more to you than the client who just…


Reducing The Number of “No-Show" Potential Client Appointments

I’ve learned through the school of “hard knocks” that people who have some skin in the game are much more likely to honor their appointment with you than people who don’t.  But how do you get them to put this “skin in the game”?  Your time is very valuable, right? And you only want to meet with…


The Average Tax Resolution Client Profile

The last two videos in my three part series about tax problem resolution dealt with the niche of tax problem resolution and why I got into it in the first place. The third video interview asks about the average profile of a IRS tax problem client. I have a lot of experience with this through…


Creating the Tax and Business Solutions Academy

In a previous blog post titled: “How the Tax Resolution Niche Can Help People," I outlined how helping tax resolution clients has been the most rewarding experience for me. In the second video interview of the three part series about tax problem resolution, I was asked why I started Michael…


How the Tax Resolution Niche Can Help People

I was recently interviewed in a three part video series about the business of tax problem resolution. The first video in the series asks the question: "how did you get into the tax problem resolution niche to begin with?" This video interview explains how I got started over sixteen years ago and…


Grow your business with tax resolution clients

As a tax professional, I know that many of you right now are in a dark office preparing tax returns. I’m here to tell you that there is a better way to grow your business. I created the following video to demonstrate how adding and marketing to clients with tax problems can supercharge your…


IRS Report Shows Increased Enforcement Actions

One of my contacts sent me an article titled: “SOS for the IRS” and asked the following questions: Will the IRS’ budget cuts mean fewer crackdowns on delinquent taxpayers? Does that mean there won’t be enough demand for tax debt resolution professionals? The following is my answer: Not so fast!…