Success Strategies
Roslyn's Food for Thought: What's in Your Lifebook?
This is a guest post from Roslyn Rozbruch, President of Michael Rozbruch’s Tax & Business Solutions Academy™ What's in Your Lifebook? Michael and I attended a four-day retreat just outside of Chicago called Lifebook. It was an amazing experience at a place owned by Jon and Missy Butcher,…
"How to Get Your Own Book Done in 9 Days!" Training Webinar
Please join me for a free webinar featuring my special guest and Mastermind member, Attorney Charlie Price who will show you, in great detail, how he wrote his own lead generation book, "I Can't Pay the IRS...Now What?" in just 9 days! "How to Get Your Own Book Done in 9 Days!" Training Webinar…
How to Follow Up with Qualified Leads
Tax professionals: How do you follow up with qualified prospects that you've already met with in your office, or on the phone, and had the initial consultation with? On the last two videos, I talked about how to follow up with both your offline leads and online leads. This video is on following up…
The 5 Secrets to a Highly Profitable Tax Resolution Practice
Imagine what it would feel like to never again struggle with trying to figure out "the best way" to attract just the right tax resolution clients to go to your website, call your office, or walk through your doors. Imagine never having to worry about lead generation - no confusion, no…
Following Up with Your Online Leads
Tax Professionals - how do you follow up with your online leads? The Money is in the Follow Up -- Otherwise You’ve Just Flushed Your Marketing Spend Down the Drain! It's just as important to follow up with your leads you get from your online marketing efforts as it is with your offline leads.…
Making the Most of Your Tax Resolution Practice
Tax resolution practitioners, ask yourself this: When your clients walk out the door, do you think they will refer their friend or family member with IRS tax problems to you? If the answer is "no" or "not sure" then it is time to examine how you conduct your client relationships. I am saying this…
What's on the Horizon?
Roslyn and I wrote this after we returned from our second annual Tax Resolution Success Summit. It was SO exciting to see that so many of our members have taken advantage of our 50 percent member discount and signed up to join us! Roslyn, Becky, Sue, and I really enjoyed meeting and talking with…
Practice Positive Self-Talk
Practicing positive self-talk is one of the first steps to becoming a successful tax resolution practitioner. My most successful Tax & Business Solutions Academy members practice positive self-talk. Their mindset is tuned to be positive vs. dwelling on the negative. This translates into…
What You Shouldn't Be Doing to Get Tax Resolution Clients
This week I want to talk to you about something you shouldn't be doing, and that's buying leads from lead aggregators. Watch my video to find out more about why you shouldn’t buy leads from lead aggregators. In case you didn’t know, lead aggregators are firms posing as tax resolution companies…
How To Get a $100,000 Fee in Your Tax Resolution Practice
Do you want to know how to collect $100,000 fee? I know it sounds unbelievable, but these types of cases exist if you know what to look out for. Your bread and butter tax resolution cases are going to be in the $5,000-$7,000 fee range, but I've collected $100,000 fees in my tax practice, and one…
An Easy Way to Find Tax Resolution Clients Online
A relatively new site online that can deliver you very good leads is called Thumbtack.com. Thumbtack helps you find new clients to grow your business. The process is simple. Customers or potential clients tell Thumbtack about their individual tax problem-resolution needs, and Thumbtack sends you,…
Effective Brochure Marketing for Tax Resolution Business
Two questions I always get asked are: "Michael, what should be in my brochure?” And, “How should I do my brochure?” Watch my video now to learn all about brochure marketing. One of the first things you need to know is that a brochure is “salesmanship” in print. A brochure is designed to do the…
Tax Resolution Marketing: Message Match to Your Market
In my videos about Direct Response Marketing for your tax resolution practice, I have talked about the "Winning Ingredients" to get clients to come to you. (Watch that video here.) There are three keys to the process. The First Key is: Having a USP (Unique Selling Point) The Second Key is:…
Tax Resolution Marketing Tip: Benefits vs. Features
In a recent blog post I wrote about the 3 winning ingredients for a successful direct marketing campaign (read it here). The first key I described was the importance of having a Unique Selling Point (USP). Today I want to talk to you about the second key: Benefits vs. Features in Your Marketing…
Tax Resolution Success Summit - Early Bird Extended
We extended the Early Bird Special for our Tax Resolution Success Summit in Nashville to July 15th … and this time when it expires, it’s gone for good! Last year we sold out, and we are very close to selling out this year with only a few spots remaining! BUT — what does this mean to you? It means…