Tax Resolution Marketing
Is Tax Resolution Still Profitable?
One of the most frequent questions I get asked is, “Michael, is tax resolution profitable?” Let me answer that by telling you what's not profitable. What is not profitable is doing cheap tax returns and catering to the 1040 crowd or doing monthly accounting or payroll work – that's not profitable.…
How To Figure Out Your Marketing Spend to Attract Tax Resolution Clients
A question I get asked all the time is, “Mike, how much should I spend on marketing to attract a new tax resolution client?” The rule of thumb is, if you are doing paid marketing such as direct mail Google ads or radio, 15% - 20% of gross sales should be earmarked for your marketing budget. For…
Recession? What Recession?
In the tax resolution world bad is good and good is bad. What I mean by that is, the worse off your client’s financial situation is, the better deal they’ll get with the IRS. If he/she has a lot of money left over at the end of the month, and/or significant equity in assets, the worse deal they’ll…
How to Successfully Negotiate with the IRS
If you want to be successful in the tax resolution business, you need to be a successful negotiator. I personally represented 2,000 individuals and small businesses spanning a 16-year period and I was a vigorous advocate for my clients. What skills does a successful negotiator need? This is common…
What Prospects Want from You Before They Say “Yes”
There are two kinds of sales, transactional and relational. A transactional sale means you HAVE TO make the sale. You’re needy and desperate for the sale. In a relational sale people want to be understood before they do business with you. There is a misconception that if you can just make your…
How to Create Your Lead Generation Magnet in 3 Easy Steps
For those of you that don’t know, a lead generation magnet (also called a “special report”) is a marketing term for a free item or service that is given away for the purpose of gathering contact information. The No. 1 thing your lead generation magnet must do is appeal to your prospect’s emotions…
"State of the Union" Predictions Tax Resolution Marketing for 2020
I don’t think there is a better time than in the past eight years, to get into the tax resolution business than now. I say this because of the convergence of some key industry metrics and observations. It’s almost like a “perfect storm” given the IRS’s 2020 focus on increased enforcement.…
Re-Marketing Ads
Have you ever been on Amazon's website, QuickBooks or any other sites on the internet, and then you start seeing their ads show up no matter where you go online? We all do it—visit a website because we are interested in a product or a service, but we don’t always reach out to that company. Your…
How to "Sell" the Transcript Analysis
John: I have a sales question for you. So you know I’m pretty good at closing deals but I’m very slow because I give the prospect a lot of free information before I sign them up because I just don’t get for myself, and I think my problem is I keep comparing consumers to how I would be the…
Is the Tax Resolution Market Saturated?
Do you think the tax resolution market is too saturated? I get this question all the time. Instead of the myth, let’s look at the facts. The Real Facts: There are only 3,500 to 4,000 firms nationwide that are doing tax resolution today in any meaningful way. But only 200 of those firms do tax…
Is Tax Resolution Right For Me?
TAKE CHARGE OF YOUR FUTURE (AND START GETTING PAID WHAT YOUR WORTH!) WARNING: Adding TAX RESOLUTION To Your Existing Practice Can Double Your Income AND Change Your Life!
Building Credibility – ACE
The secret to building credibility with your prospects is what I call ACE: Authority, Credibility and Expert Status. One way to stand out as an authority is by writing a book. Watch today’s video to learn more about becoming an authority. I want to give a big shout out to one of our Mastermind…
Destroying Sales and Fee Resistance
Do you want to know how to destroy sales resistance and fee resistance between the time the tax resolution prospect makes their appointment versus the time they actually come in? There are specific 3 things you need to send your prospect in the mail between the time they make the appointment, and…
Warm vs Cold List | Tax Resolution Marketing
When you're marketing for tax resolution clients you need to know the difference between a warm list versus a cold list. A warm list is: People who already know you, their info is already in your CRM system, and that includes your clients, prospects/leads, and referral sources. A cold list is:…
IRS Marketing
How do you take something that the IRS has said and turn that into a marketing opportunity? Well, last week Nina Olson, who's the National Taxpayer Advocate at IRS, came out and stated that the real audit rate in the United States is 6.2%, not 7/10 of 1%. Just to put that in perspective, 7/10 of 1%…