Tax Resolution Marketing

Tax Resolution Practitioners: Do You Have The Right Mindset?

Having the right mindset will lead to all the things that you want in life. One of the biggest things for me was to overcome fear of failure. I was in fear when I started my tax resolution business nearly 18 years ago. I was in fear when I started Roz Strategies over 3-1/2 years ago. And let me…


How to Implement Your Own Audit Protection Plan

Discover this ONE Proven and Simple Strategy That Adds Tens of Thousands of Dollars to Your Bottom Line Tax Season after Tax Season Most of you know me as a pioneer in the tax resolution industry. What a lot of you may not know is that also I co-founded an audit protection plan company in 2013 that…


Tax Resolution Training - Marketing Comes First

What do your prospective clients see when they walk into your front lobby or reception area?  You've got to think of marketing as the overarching umbrella to everything you do. It’s costing you a lot of money to get someone to show up, and you want that person to know that they have come to right…


"How to Get Your Own Book Done in 9 Days!" Training Webinar

Please join me for a free webinar featuring my special guest and Mastermind member, Attorney Charlie Price who will show you, in great detail, how he wrote his own lead generation book, "I Can't Pay the IRS...Now What?" in just 9 days! "How to Get Your Own Book Done in 9 Days!" Training Webinar…


Sick of the Tax Season Slog? Check This Out

Congratulations on surviving another long tax season! It's time to breathe! But let me ask you a question...are you sick and tired of the annual Tax Season slog, where you’re working long hours for basically peanuts? Well, imagine if you could have a steady stream of valuable prospects who weren’t…


Following Up with Your Online Leads

Tax Professionals - how do you follow up with your online leads? The Money is in the Follow Up -- Otherwise You’ve Just Flushed Your Marketing Spend Down the Drain! It's just as important to follow up with your leads you get from your online marketing efforts as it is with your offline leads.…


Following Up with Your Offline Leads

Tax professionals - how do you follow up with your leads? It’s mission critical for you to follow up with the leads you receive from your online and offline lead generation efforts. Offline leads are generated from marketing in newspapers, trade journals, brochures, newsletters—basically everything…


What You Shouldn't Be Doing to Get Tax Resolution Clients

This week I want to talk to you about something you shouldn't be doing, and that's buying leads from lead aggregators. Watch my video to find out more about why you shouldn’t buy leads from lead aggregators.


How To Get a $100,000 Fee in Your Tax Resolution Practice

Do you want to know how to collect $100,000 fee?  I know it sounds unbelievable, but these types of cases exist if you know what to look out for. Your bread and butter tax resolution cases are going to be in the $5,000-$7,000 fee range, but I've collected $100,000 fees in my tax practice, and one…


An Easy Way to Find Tax Resolution Clients Online

A relatively new site online that can deliver you very good leads is called Thumbtack.com. Thumbtack helps you find new clients to grow your business. The process is simple. Customers or potential clients tell Thumbtack about their individual tax problem-resolution needs, and Thumbtack sends you,…


Effective Brochure Marketing for Tax Resolution Business

Two questions I always get asked are: "Michael, what should be in my brochure?” And, “How should I do my brochure?” Watch my video now to learn all about brochure marketing.


Are you Finding it Hard Get Tax Resolution Clients?

The two most important things in any business are Marketing and Innovation. Period. Let’s take Marketing for example.


Tax Resolution Marketing: Message Match to Your Market

In my videos about Direct Response Marketing for your tax resolution practice, I have talked about the "Winning Ingredients" to get clients to come to you. (Watch that video here.) There are three keys to the process. The First Key is: Having a USP (Unique Selling Point) The Second Key is:…


Tax Resolution Marketing Tip: Benefits vs. Features

In a recent blog post I wrote about the 3 winning ingredients for a successful direct marketing campaign (read it here). The first key I described was the importance of having a Unique Selling Point (USP). Today I want to talk to you about the second key: Benefits vs. Features in Your Marketing…