My wife, Roslyn and I make it a point to spend at least one week each summer relaxing on a beach somewhere and recharging our batteries. However, this year we decided on a change of scenery. Rather than taking off for the nearest beach town, we went inland and spent a few days in Park City, Utah. It was a bit of an adventure at first—we had never been there before, so we put our full faith into our GPS system to get us there safely. We were never quite sure if we were going in the right direction (other than “east”) and we weren’t even positive we were going to have a good time once we got there.

It was definitely a little outside our comfort zone, but so worth it once we arrived! That is, after we got over the altitude sickness; an unpleasant side effect of living at sea level and vacationing in the mountains. It took almost the entire week to get over it, and by then it was time to go home! But we persevered and enjoyed the trip nonetheless. The highlight of the stay was taking the ski lift to the very top of the mountain. Roslyn was a little nervous (she was clinging to the side of the chair the entire time) but even she could agree that the view from the top was worth the ride.

We couldn’t believe how steep the mountain was, and it seemed even more unbelievable that people actually ski down those steep, steep slopes in the winter! Due to the lack of snow, the hillsides were filled with mountain bikers rather than skiers—but even they were whizzing by at unbelievable speeds. Roslyn halfway joked, “I guess we could always walk down if we don’t want to brave the lift!” but the fear of being run over by an errant biker was even greater than our fear of falling. Fortunately, we weren’t forced to hoof it, and Roslyn even enjoyed the ride back down—she just couldn’t get over the fact that we were sailing high above the trees with virtually nothing to hold us in place!

It was definitely a new experience for the both of us, and while we had a few bumps along the way, neither one regretted ditching the beach and taking to the mountains instead. We both underwent the entire spectrum of emotions when it comes to trying something new; nervousness, anxiety, apprehension . . . not knowing if we would come to regret it, but by the time we arrived back home, we had both come to the same conclusion; change is a good thing!

The same can be said for you and your marketing tactics. Sure, it can be a little scary at first, and you might not know exactly what you’re doing. You might be nervous that a new marketing tactic isn’t going to work, or worried that you won’t like the end result. It might take you some time to adjust to your new surroundings, but if we’ve learned anything from our trip to the mountains (aside from “altitude sickness is real”), it’s that getting outside your comfort zone, and doing something different, can have amazing results! Even if it takes some adjusting.

With fall quickly approaching, and the winter season in it’s wake, now is the time to ramp up your marketing, try something new, or ensure there aren’t any missing cogs in your marketing machine. As the slow season rolls around, these new marketing techniques could mean the difference between a dip in your revenue or smooth sailing until spring!

The past few months have been filled with webinars, interviews, and video training. We hope you’ve gotten as much out of it as we did. Check out our members-only website for more information. That being said, there’s a lot more coming your way—are you ready to make the change?