Guerrilla Tax Resolution Marketing

gorilla-marketingGuerrilla marketing (not to be confused with gorilla marketing — which is prominent in “Planet of the Apes”) is an excellent way to garner more attention without busting your budget.

It can set you apart from your competition while simultaneously earning you a fun and forward-facing reputation. However, it’s not for everyone.

Guerrilla marketing requires you and your company to think outside the box and do something unexpected (and perhaps a little unconventional) — and it only works if you’re willing to take a risk.

Guerrilla campaigns, by definition, are intended to cause a stir, to ruffle some feathers, and to push people outside of their comfort zones. A good guerrilla tactic is “so crazy, it just might work!” Are you ready to take the risk?

Here are a few tips to help you pull off guerrilla marketing for your tax resolution practice:

#1 – First of all, discover your core message and whittle it down to something that can be portrayed in five seconds or less.

#2 – Set clear objectives that keep your core message and your customers in mind. When you’re done with that, think backward. 

#3 – Imagine the response you want to get from this campaign — what will the headline read? What will the tweets say?

#4 – Think outside the box, find something that hasn’t been done before, and make it happen.

Keep in mind that your guerrilla marketing scheme needs to be bigger and better than a simple street stunt. It needs to be memorable and emotional, and it needs to make an impact.

When I was voicing all of my own radio ads, I would literally scream, at the top of my lungs, “BE A MAN!” at the intro of the spot and again at the end. Trust me, it was memorable. If you were living in Southern California, you knew me and the name of my former company, Tax Resolution Services, Co. just by this tagline alone.

Now, I’m not saying you need to go out and start yelling in your radio spots, but you do need to be different to be memorable for something that is unique only to you — just make sure it’s legal.

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Roz Strategies