How Marketing Grows Your Tax Resolution Business

Before I started my tax resolution practice – back in 1998 – I was on the brink of filing personal bankruptcy. I had a mortgage and a family and I was struggling.

Here is what was happening:

  • I was writing off large chunks of time and MONEY from billing statements every month because I was afraid that I was going to lose the client.
  • I was wondering WHEN my next client was going to hire me.
  • I was trying to figure out this thing called “marketing” to help with my business.
  • I was feeling angry that I hadn’t accomplished more at that stage of my life and practice.

Does any of this sound familiar?

Tax Resolution Marketing RisingI had to do something both different and drastic to get out of my situation. I started to change my mindset and decided to figure out this “marketing” thing. I implemented marketing and operational strategies that I learned to help me build one of the largest, most successful and reputable IRS problem client niche businesses in the country!

In essence, I began working “on” my business instead of “in” it. I finally figured out that being a great CPA didn’t always equal financial success. My service deliverables were secondary and the business of marketing was first and foremost. Sure, I was technically proficient and aimed to help every client to the best of my abilities, but changing my thinking from marketing information versus marketing for “cases/clients” was the gamechanger. It put me at an advantage and will do the same for you.

Marketing your information and educational content helps you enter the conversation in your prospective client’s head. You cast a much wider net and it significantly lowers your overall cost-per-lead to acquire new clients.

Once tax resolution professionals “get” this way of thinking and work it to their advantage, they are generally in the top 5% of earners!

Interested?

I’ve been there and done that and now I am showing you how to market your information to get in the business of growing your business. Why reinvent the wheel when it is all right there for you?

Sign up today for my FREE video training to learn “The 5 Secrets to a Million Dollar Tax Resolution Practice“. There’s no time like the present to work on your future.

See you there!

michael rozbruch tax and business solutions academy