How to Get Sales Leads to Come to You

Michael Rozbruch Tax Resolution Strategy MarketingDo you feel like you have to track down and chase all of your prospects and leads? 

At this point, you probably know that it’s a losing battle. By the time you finally get them on the phone, you’re so weary from the chase that you’re not in any position to negotiate.

Wouldn’t it be nice if you could turn the tables and get potential clients to come to you?

  • To get people to call you, you need to establish authority. Look at the situation from the client’s perspective, and always remember that they’re just looking for solutions to their problems. Fortunately, all of those sales conversations you’ve had should provide you with plenty of insight into what makes the prospective client tick. You’ve actually become the expert they need — and you can deliver that knowledge in the form of special reports, e-books, blogs, videos, emails, infographics, newsletters, or anything else that’s a good fit for your client.

If you position yourself as an authentic authority, you will win over prospects who view you as a valuable resource.

As long as you’re in it for the long haul, you shouldn’t be afraid to tell prospects when the solutions you have available aren’t right for them; it’s all part of your effort to become an authentic and genuine resource. This will boost your brand and increase quality referrals.

  • Another important step in getting leads to come to you is automation. You can’t do everything manually and expect to make enough sales to really excel, but you’d be surprised how much technology can help streamline the process of attracting leads. From email campaigns to e-books, you can automate the dissemination of educational information that your prospects will find useful, all of which include a call to action to get in touch with you. Some of these automation marketing tools include Mail Chimp, Infusionsoft, Aweber, and Ontraport.

As you put more effort into being an adviser and advocate — and less into being a pushy salesperson — you’ll find that each initial consultation (sales call) is a lot more productive. That’s the magic of screening prospects and dealing with warm leads who trust you as an authority, not just someone who wants to sell them something. Rather than establishing authority one phone call at a time, you can do it proactively and develop a reputation that makes sales success a whole lot easier!

Want to know more about these tax resolution marketing strategies?

My Tax Domination System & Toolkit covers these points in much greater depth. This guide is filled with time tested and proven strategies including “done for you” and “ready to use” templates and correspondence letters. If you want to build your tax resolution practice into a six-figure business, this is “THE” guide for you. Get your Tax Domination System & Toolkit here.