Life is a Highway, Your Practice is Your Vehicle

1968 Oldsmobile 4-4-2

My wife, Roslyn, and I have been married for almost 30 years now; she keeps me on the straight and narrow. She’s been undeniably supportive of all my business endeavors (and hobbies) and currently serves as Director of Operations here at the Roz Marketing Group. Together we have two beautiful daughters; our oldest is a stand-up comedian (you can usually find her doing a comedy gig on Sunset Boulevard), and our youngest just graduated, summa cum laude, from the University of Colorado at Boulder--she’s pursuing a Clinical Psychology PhD from Palo Alto University. Where she gets her book smarts from, I don’t know, but we joke that she’s got plenty of material for her psychology degree at home. I suppose the same can be said for the comedian in the family.

I consider myself a very lucky man to have been blessed with such a lovely family, but having lived my life surrounded by women, I’ve adopted some manly hobbies in effort to keep the balance. For one, I’m an avid cigar smoker--good cigars, that is--and passionate about classic cars. I don’t have a vast collection myself, but that’s only because I’ve poured most of my efforts (and budget) into one car, and one car only. A 1968 Olds 4-4-2. But (aside from my children) she’s my pride and joy. It’s the same car I had in high school (okay, not exactly the same, but replicated), but this time around I had enough money to have it modified; to turn it into the race car I always hoped it would be. Any “spare time” I have is almost always spent tinkering around in the garage or drooling over muscle cars at the nearest car show. Over the years, my passion for classic cars has overlapped with my passion for marketing--and before long it became apparent that the two aren’t as mutually exclusive as I originally thought.

You may have heard me say that I’m going to “supercharge your business.” Well, for those of you who aren’t familiar with the inner workings of an engine, a supercharger essentially adds 70 to 80 more horsepower on top of what you already have. If you let me coach you, I’m going to supercharge your practice! Which means you’ll walk away with 70 to 80%+ more clients than ever before.

But it doesn’t stop there. Ever heard of a dyno? A car dyno is a lift that keeps the back tires on a rotating spindle--which means you can floor it without going anywhere. It’s fun because you can see how fast  you can go, and how much horsepower you can make, without risking a ticket, and it’s beneficial for your car because it tunes the tranny drivetrain and syncs the engine. Well, we’re a dyno for your practice! We allow you to see just how powerful you can be and we fine tune your business while we’re at it. We ensure that all your components are in sync and that your engine is running smoothly. If there’s one thing I know, it’s how to build is a business as solid as an Oldsmobile chassis--with that in mind, there’s just one question: are you ready to supercharge your practice? Well then, start your engines!