Business Operations
Look Who’s Talking: Lessons From Chris Voss and Keith Cunningham
There’s a learning principle that says we need to hear or see something seven times before our brains really remember what it is that we’re being taught. This is called the “rule of 7” and it certainly rings true for me. For the last few years, Roslyn and I have attended the Genius Network Annual…
Tax Resolution Marketing Tip: How To Close The Deal
I have seen a lot of up-and-coming salespeople (even some seasoned veterans in the tax resolution business) believe that hard selling is the only way to close the deal. They’ve existed in a world where manipulative selling tactics are not only encouraged, but taught. They rely on urgency and…
It’s Not What You say, but How You Say It
My wife Roslyn was at a restaurant recently, and sitting at the table next to her were two couples. One man commented to the other and said how great his secretary was. The wife of the man talking cut him off and said, “How good could she be? All she does is answer the phones—anyone can pick up a…
Effective Tax Resolution Marketing in Yellow Pages is Possible
Effective tax resolution marketing in the yellow pages is possible - IF it is done properly. Whether you’ve been doing IRS representation work for a while or just starting out you probably “heard” that phone book advertising doesn’t work anymore or it’s only for those large national firms with…
Insider's Circle Group Member Testimonial
I recently received this testimonial from one of our Insider's Circle Members. It was too good to keep to ourselves! Thank you Karen M. Lee for your kind words and congratulations to you and your company Alliance Tax Resolution Service on all your success! ______________ Alliance Tax Resolution…
6 Secrets to Getting Great Testimonials!
Get Great Testimonials! When marketing your services, obviously credibility is critical to your success. This includes number of years in business, number of clients served, etc. However, “believability” is even more important than “credibility." The facts about your business, proprietary…