digital marketing
IRS Marketing
How do you take something that the IRS has said and turn that into a marketing opportunity? Well, last week Nina Olson, who's the National Taxpayer Advocate at IRS, came out and stated that the real audit rate in the United States is 6.2%, not 7/10 of 1%. Just to put that in perspective, 7/10 of 1%…
Should You Be Using Yelp?
Should you be using Yelp to market your tax practice? The answer to that is an unequivocal yes because they have a free version and an advertising paid version, very similar to what Facebook is. Facebook as you know, allows you to set up a Facebook account and also advertise. But Yelp itself was…
Tax Resolution Marketing Toolbox
When I teach tax resolution marketing to my Inner Circle Group Coaching Members and folks who buy my done-for-you tax resolution business coaching products, I talk about the need to have a marketing toolbox. Your marketing toolbox MUST INCLUDE brochures and newsletters that are devoted to tax…
Tax Resolution Email Marketing Tips
There’s no doubt that email marketing can be a profitable tactic as part of your tax resolution marketing strategy, but it also runs the highest risk. The moment you hit “send,” you’ve given your readers the power; the power to delete the email or ignore it forever, the power to label it as “spam”…
It’s Not What You say, but How You Say It
My wife Roslyn was at a restaurant recently, and sitting at the table next to her were two couples. One man commented to the other and said how great his secretary was. The wife of the man talking cut him off and said, “How good could she be? All she does is answer the phones—anyone can pick up a…
Secure Appointments With IRS Problem Clients
It’s one thing to get an IRS case lead. It's another to convert that lead into an appointment - it's a WHOLE other thing to actually get that IRS problem client to SHOW UP for the appointment (via call or in person). Once I discovered how to do this, I increased my close ratio by 5x. I adopted…
Marketing Needs to be Putting Money In Your Bank Account
Marketing is either sucking money out of your bank account or putting money in. There is no middle road. Invest, don't spend. I built one of the most successful tax resolution companies because I operated with this philosophy: I was a marketing company that provided professional tax resolution…
Strategic Digital Marketing Webinar
Digital marketing expert Lorrie Thomas Ross will be teaching “The Top Five Mistakes You are Making with Digital Marketing” webinar this Thursday, February 19, at 12pm PST/3pm EST. This webinar is available to my Business Solutions Academy Insider’s Circle Members. Digital marketing takes time,…
Tax Academy Schedule for February - Mark Your Calendars!
Be sure to mark your calendars this month as my Tax and Business Solutions Academy is holding special opportunities for members of our Insider's Circle to educate yourself and to help drive your firm's marketing plan. Tuesday, February 3rd - 11am Pacific, 2pm Eastern “Secrets to a Super Successful…