digital marketing

IRS Marketing

How do you take something that the IRS has said and turn that into a marketing opportunity? Well, last week Nina Olson, who's the National Taxpayer Advocate at IRS, came out and stated that the real audit rate in the United States is 6.2%, not 7/10 of 1%. Just to put that in perspective, 7/10 of 1%…


Should You Be Using Yelp?

Should you be using Yelp to market your tax practice? The answer to that is an unequivocal yes because they have a free version and an advertising paid version, very similar to what Facebook is. Facebook as you know, allows you to set up a Facebook account and also advertise. But Yelp itself was…


Tax Resolution Marketing Toolbox

content-education-tax-marketing When I teach tax resolution marketing to my Inner Circle Group Coaching…


Tax Resolution Email Marketing Tips

There’s no doubt that email marketing can be a profitable tactic as part of your tax resolution marketing strategy, but it also runs the highest risk. The moment you hit “send,” you’ve given your readers the power; the power to delete the email or ignore it forever, the power to label it as “spam”…


It’s Not What You say, but How You Say It

My wife Roslyn was at a restaurant recently, and sitting at the table next to her were two couples. One man commented to the other and said how great his secretary was. The wife of the man talking cut him off and said, “How good could she be? All she does is answer the phones—anyone can pick up a…


Secure Appointments With IRS Problem Clients

tax-resolution-business-podcast (1)It’s one thing to get an IRS case lead.  It's another to convert that…


Marketing Needs to be Putting Money In Your Bank Account

Marketing_Quote_Michael_Rozbruch Marketing is either sucking money out of your bank account or…


Strategic Digital Marketing Webinar

lorrie_thomas_ross_pressDigital marketing expert Lorrie Thomas Ross will be teaching “The Top Five Mistakes You are…


Tax Academy Schedule for February - Mark Your Calendars!

Be sure to mark your calendars this month as my Tax and Business Solutions Academy is holding special opportunities for members of our Insider's Circle to educate yourself and to help drive your firm's marketing plan. Tuesday, February 3rd - 11am Pacific, 2pm Eastern “Secrets to a Super Successful…