marketing
Should You Be Using Yelp?
Should you be using Yelp to market your tax practice? The answer to that is an unequivocal yes because they have a free version and an advertising paid version, very similar to what Facebook is. Facebook as you know, allows you to set up a Facebook account and also advertise. But Yelp itself was…
Are you Finding it Hard Get Tax Resolution Clients?
The two most important things in any business are Marketing and Innovation. Period. Let’s take Marketing for example. There are some people in this industry that will tell you to do “one” thing or that they have one marketing strategy for getting prospects to contact you. That’s very dangerous…
Marketing Tip: Utilizing Press Releases
There are dozens of marketing strategies at your disposal, are press releases part of your marketing mix? Click here to watch my video about press releases now: Here's what you should put in a press release: Mention any awards you've received in the recent past, even going back six months or a…
Top Tax Resolution Marketing Mistakes
Tax resolution professionals: whether you are trying to grow your business, or start your business, you need to have a solid marketing strategy. Here are the top five most common – and costly – marketing mistakes that tax resolution practitioners make. If you click the image below, it will take you…
Most Common Tax Resolution Marketing Mistakes
The Three Most Common Mistakes Tax Resolution Practitioners Make When Marketing for New Clients Mistake #1: Look, we all know we need new clients to thrive, but one of the biggest mistakes most professionals make is not tracking the results of their marketing and advertising efforts. They don’t…
Get clear on your tax resolution target market!
It is critical to your sales success to know your tax resolution target market and clarify that in your marketing messaging. Are you putting qualifiers or conditions in your marketing? If not, you are going to waste time, energy and money attracting looky-loos, unqualified prospects, or worse, bad…
Guerrilla Tax Resolution Marketing
Guerrilla marketing (not to be confused with gorilla marketing — which is prominent in “Planet of the Apes”) is an excellent way to garner more attention without busting your budget. It can set you apart from your competition while simultaneously earning you a fun and forward-facing reputation.…
Build a $600,000 Tax Resolution Practice - Get the Guide.
There are MILLIONS of taxpayers getting collection notices from the IRS. They are in desperate need of tax resolution help. There are small and large firms thriving doing IRS representation work and running thriving businesses. You can too. My tax resolution "business-in-a box" teaches CPAs, EAs,…
Tax Resolution Triangle To Profits
Anyone who wants to have a successful tax resolution business has to understand that there are three legs that all need to be strong to keep your company standing. 1) Sales 2) Operations 3) Marketing SALES- The main reason businesses fail is lack of cash flow. You have to make money to keep your…
Tax Resolution Marketing Toolbox
When I teach tax resolution marketing to my Inner Circle Group Coaching Members and folks who buy my done-for-you tax resolution business coaching products, I talk about the need to have a marketing toolbox. Your marketing toolbox MUST INCLUDE brochures and newsletters that are devoted to tax…
Four Rules For Tax Resolution Marketing
I have four Rules For Tax Resolution Marketing: Get 'em Wow 'em Help 'em Keep 'em Get 'em: You can be the best tax resolution professional in the world, but if nobody knows, what's the point? You get clients with marketing. Network, advertise, be online, get on social media, get going with…
The #1 Marketing Mistake
When I coach my clients and teach marketing and business strategies through my Tax & Business Solutions Academy, I teach the #1 tax resolution marketing mistake you can make: giving up too early on a strategy without properly testing it. Marketing is a JOURNEY to support you as you work…
Tax Resolution Email Marketing Tips
There’s no doubt that email marketing can be a profitable tactic as part of your tax resolution marketing strategy, but it also runs the highest risk. The moment you hit “send,” you’ve given your readers the power; the power to delete the email or ignore it forever, the power to label it as “spam”…
IRS Terror Tale of the Month
They say only two things in life are absolutely certain: death and taxes. Attempting to avoid the latter yielded difficult life lessons for a former investment advisor booked for wire fraud and tax evasion. You know you’re in trouble when cheating death seems like the better option. No happy…
Tax Resolution Marketing Tip: How To Close The Deal
I have seen a lot of up-and-coming salespeople (even some seasoned veterans in the tax resolution business) believe that hard selling is the only way to close the deal. They’ve existed in a world where manipulative selling tactics are not only encouraged, but taught. They rely on urgency and…