marketing

Tax and Business Solutions Membership Call Schedule for March

Insider's Group Coaching Members: Mark your calendars for the remaining events this month! Make it a memorable March! Thursday, March 19th - 12 Noon Pacific – All Star Sales Clinic! How to Overcome the Most Common Sales Objections and Close More Clients! Join me and a special guest expert on this…


Celebritize Your Business

It’s no secret that my wife Roslyn is a big fan of “The Bachelor.” She’s been watching the reality show since its debut in 2002, and for the past seven years or so, she’s hosted a “Bachelor” party once a season for her likeminded friends. I’ll admit I’ve never been an avid watcher, but even I find…


Why CPAs Need to Be in IRS Representation

CPAs - are you enjoying the stress of tax season? Consider trading in your tax preparation clients for more tax resolution clients. I’m going re-address a common question for all the CPAs who are struggling in the thick of tax season (because there is a way out): Q. “Why should I even consider…


Secure Appointments With IRS Problem Clients

It’s one thing to get an IRS case lead.  It's another to convert that lead into an appointment - it's a WHOLE other thing to actually get that IRS problem client to SHOW UP for the appointment (via call or in person). Once I discovered how to do this, I increased my close ratio by 5x. I adopted…


Effective Tax Resolution Marketing in Yellow Pages is Possible

Effective tax resolution marketing in the yellow pages is possible - IF it is done properly. Whether you’ve been doing IRS representation work for a while or just starting out you probably “heard” that phone book advertising doesn’t work anymore or it’s only for those large national firms with…


Work on Your Tax Resolution Marketing and Business

Are you ready to Get In the Business of Growing Your Business? Then you need to make marketing part of your daily practice. When I teach at my conferences, coach clients and work with my academy members, I always talk about the importance of making time to work ON your business, not just IN it.…


Marketing Needs to be Putting Money In Your Bank Account

Marketing is either sucking money out of your bank account or putting money in. There is no middle road. Invest, don't spend. I built one of the most successful tax resolution companies because I operated with this philosophy: I was a marketing company that provided professional tax resolution…


Tax Academy Schedule for February - Mark Your Calendars!

Be sure to mark your calendars this month as my Tax and Business Solutions Academy is holding special opportunities for members of our Insider's Circle to educate yourself and to help drive your firm's marketing plan. Tuesday, February 3rd - 11am Pacific, 2pm Eastern “Secrets to a Super Successful…


Quit Talking and Begin Doing

Why talk about what you want to accomplish this year when you can 'walk the talk' and go out and do it? Disney’s entrepreneurial advice is the perfect quote to share after speaking at my marketing and technology conference in Orlando, Florida last week! “The way to get started is to quit talking…


New Year, New Changes & Old Traditions

I hope your 2015 is off to a great start! 2015 is off to a running start at Michael Rozbruch’s Tax and Business Solutions Academy. We are back from our Orlando Tax Marketing and Technology conference and working with our members and coaching clients on more opportunities to make some resolutions…


Get Outside Your Comfort Zone!

My wife, Roslyn and I make it a point to spend at least one week each summer relaxing on a beach somewhere and recharging our batteries. However, this year we decided on a change of scenery. Rather than taking off for the nearest beach town, we went inland and spent a few days in Park City, Utah.…


Life is a Highway, Your Practice is Your Vehicle

1968 Oldsmobile 4-4-2 My wife, Roslyn, and I have been married for almost 30 years now; she keeps me on the straight and narrow. She’s been undeniably supportive of all my business endeavors (and hobbies) and currently serves as Director of Operations here at the Roz Marketing Group. Together we…


Common Mistakes When Marketing To New Clients

The 3 Most Common Mistakes Practitioners make when marketing for New Clients Mistake #1:  Look, we all know we need new clients to thrive, but one of the biggest mistakes most professionals make is not tracking the results of their marketing and advertising efforts.  They don’t know what works or…


Are You Committing This Advertising Mistake?

One of the biggest mistakes that the majority of attorneys, CPAs and Enrolled Agents make… and most don’t even realize it, is their marketing is all about them and not their prospective clients. This occurs mostly because they are copying what other professional practices do. Plus, I believe…