michael rozbruch
How to Create Your Lead Generation Magnet in 3 Easy Steps
For those of you that don’t know, a lead generation magnet (also called a “special report”) is a marketing term for a free item or service that is given away for the purpose of gathering contact information. The No. 1 thing your lead generation magnet must do is appeal to your prospect’s emotions…
Look Who’s Talking: Lessons From Chris Voss and Keith Cunningham
There’s a learning principle that says we need to hear or see something seven times before our brains really remember what it is that we’re being taught. This is called the “rule of 7” and it certainly rings true for me. For the last few years, Roslyn and I have attended the Genius Network Annual…
Charging for Additional Services for Tax Resolution
Hey, it’s Michael Rozbruch here, founder of Roz Strategies, and what do you do after you’ve been retained and you discover there’s additional work to be performed that you never included in your engagement letter? We call this additional services or an additional service request. You’re going to…
Do You Cheat On Your Taxes? | Venice Beach, Tax Man on the Street
https://youtu.be/N-vo1wA_m_U This is Michael Rozbruch, the Roz Man, and I wanted to release a Tax Season Laugh Video - make sure to check it out: This is Tax Man on the Street and I went to Venice Beach, California to find out who's filing and not filing their returns, who's cheating on their…
Biggest Business Challenge
Do you know what the biggest business challenge is? The biggest business challenge today is overwhelm. And you know what happens when there's too much overwhelm? You start making bad decisions. And you know what happens when you start making bad decisions? It affects your confidence. One of the…
Re-Marketing Ads
Have you ever been on Amazon's website, QuickBooks or any other sites on the internet, and then you start seeing their ads show up no matter where you go online? We all do it—visit a website because we are interested in a product or a service, but we don’t always reach out to that company. Your…
Do You Know What You’re Worth?
Have you ever sold yourself short when you have client consultations? Do you know what you're worth to your clients? For example, some of you have shared with me that you feel guilty to charge $3,500-$4,000 to set-up a simple installment agreement because in your mind you're thinking, "Wow, this is…
Are You Ready for Winter?
I'm not talking about the rain, snow or temperature. I'm talking about the economic winter that's already here. Here’s the truth—the markets, both the real estate and stock markets, topped out about six to eight months ago. All leading indicators now are on a significant downward trend. Believe it…
Wesley Snipes’ Lowball Offer in Compromise Rejected in Tax Court
Wesley Snipes was once best known for his work as an actor, particularly for his role as the vampire-hunting Marvel superhero, Blade. Unfortunately, when Snipes makes headlines these days, it’s usually due to his ongoing tax battle with the IRS.
The Power of Letting Go
In Michael’s cover story, he talks about the Genius Conference we attended. I can also say it was an amazing experience. Not only was it great to see people we know, it was nice to meet new people. One day at lunch, I was talking to someone attending the conference for the first time. He was in his…
Who's Running Your Practice?
When you started your practice, you had a dream of what it was going to be… ...to make money, be looked up to in the community by your friends, your colleagues, your associates, your clients. You wanted to make an impact and difference in people's lives. You might find that you are now stuck in the…
Are You a Giver or a Taker?
Personal Development Breakthroughs at Genius Network Recently, Roslyn and I had the pleasure of attending the Genius Network annual event. We’ve been part of this group for a little over two years, and it was really awesome to meet up with many of the people we’ve met since joining. In addition to…
IRS Terror Tale of the Month: Paul Manafort
Political Powerhouse Tries to Leave IRS in the Dark Unless you have been living under a rock, you’ve probably heard of Paul Manafort and the millions he failed to pay the IRS in taxes. Due to the brief time Manafort spent as President Donald Trump’s campaign manager during the 2016 election,…
How to "Sell" the Transcript Analysis
John: I have a sales question for you. So you know I’m pretty good at closing deals but I’m very slow because I give the prospect a lot of free information before I sign them up because I just don’t get for myself, and I think my problem is I keep comparing consumers to how I would be the…
Marketing: New Emerging Industries for Tax Resolution
When it comes to marketing, I always say, “One is a lonely number, and you need more than one marketing strategy to attract prospects.” Let me take that one step further and say that you also need different groups of people or industries to market to.