professional practice

It’s Not What You say, but How You Say It

My wife Roslyn was at a restaurant recently, and sitting at the table next to her were two couples. One man commented to the other and said how great his secretary was. The wife of the man talking cut him off and said, “How good could she be? All she does is answer the phones—anyone can pick up a…


Effective Tax Resolution Marketing in Yellow Pages is Possible

Effective tax resolution marketing in the yellow pages is possible - IF it is done properly. Whether you’ve been doing IRS representation work for a while or just starting out you probably “heard” that phone book advertising doesn’t work anymore or it’s only for those large national firms with…


Work on Your Tax Resolution Marketing and Business

marketing-daily-quote Are you ready to Get In the Business of Growing Your Business? Then you need to make…


Special Webinar-Maximizing Your Brochure Marketing

On Wednesday, Sept. 17th at 12pm Pacific Time, I will be conducting a Brochure Marketing Makeover Training Webinar with special guest, Larry Lawler, CPA, EA and Executive Director of the American Society of Tax Problem Solvers (ASTPS). This training webinar is designed to help you to maximize your…


Life is a Highway, Your Practice is Your Vehicle

be-a-man-rozbruch1968 Oldsmobile 4-4-2 My wife, Roslyn, and I have been married for almost 30 years now; she keeps me…


Are You Committing This Advertising Mistake?

One of the biggest mistakes that the majority of attorneys, CPAs and Enrolled Agents make… and most don’t even realize it, is their marketing is all about them and not their prospective clients. This occurs mostly because they are copying what other professional practices do. Plus, I believe…