Tax & Business Solutions Academy
How to Create Your Lead Generation Magnet in 3 Easy Steps
For those of you that don’t know, a lead generation magnet (also called a “special report”) is a marketing term for a free item or service that is given away for the purpose of gathering contact information. The No. 1 thing your lead generation magnet must do is appeal to your prospect’s emotions…
Tax Resolution Summit - Are You Registered?
Roslyn and I recently attended one of our favorite events, Brendon Buchard’s High Performance Academy. We’ve been to this event in the past and learned a great deal about how to make the best use of our time and been motivated to be our best selves. The previous year’s event was so beneficial that…
Tax Resolution Marketing Strategy: The Power of Radio
I recently received an email from someone who said that they heard me on “The Bill Handel Show” and wanted to know if I could help them with a tax problem. Here’s a little backstory: I advertised on “The Bill Handel Show” when I was running Tax Resolution Services Company, and I haven’t…
Answering Your Phones "Live" in Your Tax Resolution Practice
I want to ask you a question today. I know we're deep into tax season and you’re deep into work, but are you answering your phones live? Yesterday I emailed one of our members and I received their “away message” reply back that basically said, "We're very, very busy right now, we will get back to…
Roz Strategies - We've Come Full Circle
We kicked off 2017 with a bang, holding our 3rd Annual Marketing and Technology Extravaganza for tax resolution practitioners that we co-host with the American Society of Tax Problem Solvers (ASTPS). The event was a huge success — especially for the attendees, who heard from guest speakers new…
Roslyn's Food For Thought - Worth Celebrating
Roslyn and Michael Rozbruch This is a guest blog post from my wife Roslyn, Director of Operations, reflecting on the trials and tribulations throughout the year and losing her father at a young age. Last month, we celebrated Michael's 60th birthday. Where Michael is somewhat dazed and confused…
Success Starts Within Yourself
Today's blog post on success is inspired by the Director of Operations at our Tax & Business Solutions Academy (and my amazing wife), Roslyn Rozbruch- Success starts within yourself! There is a common link I’ve noticed about successful people. On the road to success, no one’s road is a smooth,…
Belonging to a Mastermind Group
Here in Los Angeles, we’re lucky enough to experience beautiful weather all year round. So when Roslyn and I made the decision to sign up for a Dan Kennedy mastermind group in Cleveland, Ohio this past February, we were thinking more about the below-freezing temperatures than anything else. In the…
Celebritize Your Business
It’s no secret that my wife Roslyn is a big fan of “The Bachelor.” She’s been watching the reality show since its debut in 2002, and for the past seven years or so, she’s hosted a “Bachelor” party once a season for her likeminded friends. I’ll admit I’ve never been an avid watcher, but even I find…
Why CPAs Need to Be in IRS Representation
CPAs - are you enjoying the stress of tax season? Consider trading in your tax preparation clients for more tax resolution clients. I’m going re-address a common question for all the CPAs who are struggling in the thick of tax season (because there is a way out): Q. “Why should I even consider…
Secure Appointments With IRS Problem Clients
It’s one thing to get an IRS case lead. It's another to convert that lead into an appointment - it's a WHOLE other thing to actually get that IRS problem client to SHOW UP for the appointment (via call or in person). Once I discovered how to do this, I increased my close ratio by 5x. I adopted…
Effective Tax Resolution Marketing in Yellow Pages is Possible
Effective tax resolution marketing in the yellow pages is possible - IF it is done properly. Whether you’ve been doing IRS representation work for a while or just starting out you probably “heard” that phone book advertising doesn’t work anymore or it’s only for those large national firms with…
Food for Thought: The Wrong Side of the Bed
Our guest blog post comes from my wife and Director of Operations at our Tax & Business Solutions Academy, Roslyn Rozbruch: The other day I woke up in a bad mood. I was upset over something that had happened the day before (I can’t even remember now what seemed so important to me then). I knew…
Success Means Surrounding Yourself with the Right People
"The fastest way to change yourself is to hang out with people who are already the way you want to be." ~Reid Hoffman, Co-Founder of LinkedIn It's a new year and people are throwing around one of my favorite words - "resolutions." To the general public it means making a promise to oneself to…
Special Webinar-Maximizing Your Brochure Marketing
On Wednesday, Sept. 17th at 12pm Pacific Time, I will be conducting a Brochure Marketing Makeover Training Webinar with special guest, Larry Lawler, CPA, EA and Executive Director of the American Society of Tax Problem Solvers (ASTPS). This training webinar is designed to help you to maximize your…