Tax Resolution Marketing: Message Match to Your Market

July 19, 2017
|In Marketing Strategies, Practice Management, Productivity, Success Strategies, Tax & Business Solutions Academy, Tax Resolution Business, Tax Resolution Marketing, Tax Resolution Training
|By Michael Rozbruch

In my videos about Direct Response Marketing for your tax resolution practice, I have talked about the "Winning Ingredients" to get clients to come to you. (Watch that video here.) There are three keys to the process.

  • The First Key is: Having a USP (Unique Selling Point)
  • The Second Key is: Benefits vs. Features (Watch the Benefits vs Features video here.)
  • The Third Key: Message Match to Your Market

Click Here Watch The "Message Match to Your Market" Video NowMichael Rozbruch Tax Resolution Marketing Strategy Message Match Marketing Video

So many people in the tax resolution niche are marketing and advertising and their messages are not landing on the right folks. This drives up your lead, and new client acquisition costs.

You can be the best marketer in the world, you can be the best salesperson in the world, but if your marketing is falling on the wrong ears or eyes, you're just wasting a ton of money.

You need to figure out where people, who have a high propensity for tax problems, hang out and then get your message out in front of them. This will keep your costs in line to obtain qualified leads and to acquire new clients.

Gary Halbert, who was one of the most celebrated and successful direct response marketers of our time, would say “if you were to open a restaurant and you could choose just one advantage to improve your restaurants chances of success, what would you pick? A great location? A great staff? The best quality food?"

While all of these would be nice, the most important advantage to guarantee success would be a starving crowd!

One of the things you need to realize is that people don't want to be concerned with the technicalities of what you do. What gets prospects to hire you is if they can trust you to complete the service that they're hiring you for. People need to be understood before they hire you. Everything I talk about is trust based marketing.

So, having a Unique Selling Proposition (USP), high-lighting benefits versus features, and matching your message to the appropriate target market is all about trust based marketing and those are the three keys that you need to focus on to get clients to come to you.

We'll see you on the next video.

michael rozbruch tax and business solutions academy

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