"Motivation is the art of getting people to do what you want them to do
because they want to do it"
- Dwight D. Eisenhower

If you ever feel like you need tax resolution marketing motivation, this quote about motivation is a great kickstart to get your mindset in the right place.

You want people to want to work with you. You want people to call you or email you to set up a tax resolution consultation. You want people to choose your firm over the other firms out there.

But they have to want to. How do you motivate people to take action?

It all begins with your marketing.

Your website, ads, direct mail, the voice on the phone, the way you manage appointments, the way you educate people about your process, the things that come up when your name and/or company are searched, even your email messages all need to be strategically set up to motivate your ideal client to be attracted to you.

The saying "the way to be interesting is to be interested" is true, but it also goes the other way as you work on your tax resolution marketing. If you want people to be interested (motivated) in working with you, you have to be INTERESTING.

How well does the about page of your website tell (and sell) your story? Is it clear to people who you are, what you do and whom you serve? Can you explain why you are the firm to work with? Do you do a monthly newsletter to stay on top of people's minds?

If you need tax resolution marketing support, my team and I would love to talk to you about the various products and programs we offer.