Tax Resolution Marketing Strategy: The Power of Radio

I recently received an email from someone who said that they heard me on “The Bill Handel Show” and wanted to know if I could help them with a tax problem.

Image via Pixabay.comHere’s a little backstory: I advertised on “The Bill Handel Show” when I was running Tax Resolution Services Company, and I haven’t advertised on his station in six years! Yet, here it is six years later, and I receive an email from a prospective client that said he heard me on Bill Handel’s show and asked me if I can help him with his tax problem. That’s the power of radio. That’s the long tail that radio has.

Not only that, here’s the significance of the reach radio has: “The Bill Handel Show” is a radio show in Los Angeles, and he’s also syndicated in nearly 200 different demo markets across the United States. In other words, when I ran on his show it was like getting 200 60-second commercials playing at the same time. That’s a lot of ears listening!

I emailed this gentleman back and asked him about his decision to contact me. He told me his 86-year-old father heard me on Handel’s show almost 10 years ago. He wrote down my contact information on a piece of paper and stashed it away just in case he ever had an IRS problem. So fast forward to now, the son has an IRS problem, and he gave his son the piece of paper he’s been holding onto for years!

So let’s say you were advertising on radio, and let’s say you were advertising for a year, and then you went off to try other strategies. After you go off the radio, you will still continue to get calls from people who jotted your phone number down on a piece of paper and put it in their wallet, and when the time is right or when the IRS is levying their bank account, or their pain and discomfort is great enough, they’re going to take that note out of their wallet, and call you. That’s the power of radio.

michael rozbruch tax and business solutions academy