Tax Resolution Marketing - The Power of the Press Release

When your tax resolution company reaches a prestigious milestone or provides valuable information troubled taxpayers need to know, that good news isn’t something you want to keep to yourself. In order to successfully spread the word, take advantage of the power of a press release.

With a press release, you can alert media outlets (popular blogs, local newspapers, and news agencies) of your information in a way that’s both clean and professional. Luckily, you don’t have to be a journalist or even a PR guru to draft an effective press release. You just have to keep a few things in mind.

Short, Sweet, and to the Point: Your press release serves the dual purpose of spreading the word and positioning you as the expert, so it should answer any journalist’s most basic questions: who, what, where, when, and why. Then top your press release with an attention-grabbing headline. If you need a template, I crafted a very good press release that’s secured interviews for me on over 100 radio stations over the years. One headline I’ve employed is “Free Advice Available for Taxpayers With IRS Problems.”  (For members, you can see my Press Release in your Tax Resolution Success Resource Manual. Interested in becoming a member? Find out more here.)

Know Who is on the Other End: While a press release is good place to talk up your company, your accomplishments, and the information you have to share as an expert, there is also a fine line to walk. Your story must appeal to the news agency’s audience. What does their audience care about, and how can your story benefit them? Since 12.4 million people have an IRS problem, you have many audiences to choose from.

Be Persistent: Newsrooms receive dozens of press releases a day, and each wants the same thing: to be featured prominently. With so many press releases vying for the attention of a few, not all press releases make it to print. Therefore, the success of a press release
is in the follow-up. Simply sending a press release doesn’t guarantee anything. In the weeks following your announcement, follow up with the news agency to boost newsroom awareness of your company.

A well-written and broadcasted feature, profile, or human interest piece can bring valuable PR to your business. Not only can it raise awareness of your company, but it can boost the value of your products and services — something every business should strive for.

michael rozbruch tax and business solutions academy