Today's tax resolution advice is short and sweet: to get more informational content out to help pull in more leads, simply answer common FAQ's (Frequently Asked Questions).

The questions that you might take for granted are EXACTLY the things that your leads are searching for. Ask your front desk to start writing down common questions that they get on phone calls then turn those Q's into A's on your website and/or blog posts. You could even add a FAQ's page to your brochure.

Today's marketing is not just about "push marketing" (as in ads and direct mail) it is also about "pull marketing".  People search for information online and on their phones.  If you want your website to come up in searches to pull folks into your lead funnel, then you need to be answering FAQs!

Until next time,