What if you knew exactly what the profile was of your dream tax resolution client? Do you think you would be able to not only target them but also send them the correct message for them to contact you?
In this training video, I show you how to get your ideal client to contact you.
After 16 years and nearly 18,000 cases, let me describe to you who your ideal tax resolution client is.
Generally, they are male (but can also be female) between the ages of 39 and 60. He/she is divorced. He/she has two kids. He has moved or changed residences in the last 2-4 years. He or she lost their job in the last couple of years or if self-employed, their major customer went out-of-business. Now, this is key, that they are self-employed. That's because taxpayers who file a Schedule C are 5 times more likely to owe the IRS. Or they're a wage earner with very little withheld from their paycheck. They have at least 3-5 years of unfiled income tax returns. They have a prior history of substance abuse or alcoholism. They are a big time procrastinator and have depleted any type of retirement account they've had, any 401k or IRA, it’s gone.
The ideal client is single and earns around $45,000 to $75,000 a year. Is deathly afraid of the IRS, but wants to fix the problem and doesn't know how. That my friends, is your ideal tax resolution client.
So, I've identified who your ideal client is. Now you need to give them a clear reason to contact you and this reason, this thing is called a lead generation magnet.
