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Meet Your Customers Where THEY Are

A couple of times a year, we relaunch two of our core products by doing a webinar or four-hour masterclass. We’ve been doing these relaunches for the last eight years, and each time, we’ll do a big marketing push via our social media ads. Typically, the registration for these webinars numbers in the thousands, but the last couple years, I noticed that the attendance rate was lower than I had expected ... CONTINUE READING

How to Successfully Wrestle an Alligator

It’s the beginning of 2024, and I’m wondering: What are the lengths you would go to make sure you had a successful year? Would you wrestle an alligator if you knew that would make it happen? Honestly, I wouldn’t wrestle an alligator either, but Michael and I recently crossed paths with alligators to make our 2024 goals happen ... CONTINUE READING

Microsoft’s Decade-long IRS Audit and $28.9 Billion Debt

Microsoft, one of the top 10 largest companies in the world, and primarily known for its Windows line of operating systems and the Microsoft 365 suite, which includes widely used applications like Word, PowerPoint, Excel, and more, is in big trouble with the IRS. The IRS alleges Microsoft owes $28.9 billion back taxes, penalties, and interest ... CONTINUE READING

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